Selecting Shows

2020 — POPULAR AND EMERGING NORTH AMERICAN TRADE SHOWS IN THE FIRST QUARTER

Published on Aug 26, 2019 2:58:44 PM

 

GET READY WITH YOUR TRADE SHOW MARKETING FOR THE 2020 FIRST QUARTER

 

H-TOP NORT AMERICAN 2020 SHOWS

 

Here is a listing of the top trade shows for the first quarter of 2020.

Bookmark this page for a colorful reminder of industry leading shows and marketing events.

It is never too early to start planning for your next show or event. Whether it’s International CES, NSSF Shot Show, World of Concrete Show, or the Global Pet Expo you need to get it on your calendar now. As you start to plan, check out our Trade Show Planning Timeline to help get organized.

 

healthcare

 

popular trade shows and events for the first quarter of 2020

 

PLANNING AND BUDGETING WORKBOOK

 

 

Topics: Trade Show News, new trade show exhibits, trade show planning and logistics, SELECTING SHOWS

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Learn how corporate purchasing decisions are made

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GROWTH HARDLY EVER HAPPENS UNDER PERFECT CONDITIONS

DON'T WAIT UNTIL YOU HAVE ENOUGH BUDGET TO EXHIBIT AT TRADE SHOWS. DO YOUR RESEARCH BEFORE ATTENDING.

There are so many shows happening every year it is no wonder that so many exhibitors find show selection a difficult task.  It is easy to see why so many exhibitors choose shows because everyone else is doing it or because it is always what has been done. Given this, clever show research and disciplined show selection can really pay off for savvy exhibitors

 

Create Show Selection Criteria

Create show selection criteria to find events that will work for you:
Your show selection criteria should revolve around your trade show objectives.

KEY CRITERIA TO CONSIDER
Audience Profile

1. Large numbers of visitors or smaller targeted audience
2. Decision Makers or Decision Influencers
3. Local, National or International Market or all three

Key industry segment
Is it in a key geographical location?
Cost of exhibiting

Number of booth staff needed at an event

Potential Return on Investment (i.e. if your costs will be higher due to a distant location you will need greater leads to maintain the same ROI as a local event)

How well an event is marketed by the organizer

How an event is viewed by your staff, clients and competitors

 

Before You Lock In That Event

Contact the event organizer/show management to obtain as much information about the event as possible.  Remember to ask for past exhibitor and visitor lists!!

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CHANGE THE RULES OF THE GAMEBUSINESS NEEDS FOR A TRADE SHOW EXHIBIT