CASE_STUDY: INTAS

 

 

A RELIEF FROM ORDINARY: ADD STYLE

Six private meeting rooms, two VIP conference rooms, kitchen and lounge squeezed into 150 square meters of custom rental exhibit were just what this pharmaceutical company ordered and just what Skyline delivered—plus a sleek design with clear branding.

Intas, a global pharmaceutical company headquartered in India, commanded attention at the industry’s largest show with unconventional shapes and colors. The exhibit offered the functionality needed to advance and finalize business transactions with partner companies and customers. It also presented a large dose of on-budget elegance, including three innovative capsule- like structures for the six meeting rooms.

“Skyline made the effort to meet our requirements and go beyond our expectations,” says Celia Serra, Head of Marketing, Europe, for Intas subsidiary Accord Healthcare.

THE OUTCOME

To maximize return on investment, Intas rented the exhibit framework and purchased fabric graphics for the show in Madrid, Spain. Intas plans to have Skyline reconfigure the exhibit for next year’s show in Frankfurt, Germany.

“I really can rely on what Skyline proposes to do,” Serra says, because its consultants make sure the exhibit complies with all client and expo specifications.

Skyline provided on-site project management, arranged catering for busy staffers, and handled troubleshooting as well as last minute requests.

“Skyline has a way of quickly solving unexpected problems,” Serra says.

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