EXALTED IMMERSIONS WITH RICH TECHNOLOGICAL FLAVOR OR NOT

 

Remember, you are only one of the many brands who are vying for your buyers' finite attention. Your job, as a CEO (Chief Experience Officer) of your event, is to to craft meaningful experiences that is worthy of their limited attention.

Establish your booth design that is anchored in creative messaging and stalwart architecture, with the sole purpose to enliven your brand.

 

 

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IF YOUR BRAND TOUTS TO BE THE CONNECTOR OF PEOPLE AND PLACES, USE YOUR TRADE SHOW BOOTH DESIGN TO HIGHLIGHT IT

Backlit graphic with edge lit border and an enticing wide perspective image is an enticing technique that drives the point.

The fact is "technology is a glittering lure". Once you lure them in your booth space, have an experience laid out for them. This will help them define a journey that they will embark on. Keep in mind, if you are not proactively designing an experience for them, you cannot influence the experience that is shared about your brand.

 

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Image Source: Pinterest

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IF YOUR BRAND TOUTS TO BE A TREND SETTER
IN THE INDUSTRY, ACT LIKE ONe. LEAD THE PATHWAY FOR THEM TO FOLLOW YOU

A large screen projector, overlayed by a funky shape that gives you the perception of bending the curve — holds the gaze and brings the attendees to halt, ponder and urges to interact with the interactive screen in front of them.

Taking charge of your brand leadership happens when you walk in their (customer's) shoes, learn how they connect and communicate, uncover their preferences and expectations, and above all formulating service, engagement and product strategies that add value.

 

 

 

 

TECHNOLOGY THAT WE HAVE DELIVERED WITHOUT A HICTH:

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Image Source: Wordpress.com

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TECHNOLOGY CAN BE COLD, IF IT IS NOT BRACED BY STORYTELLING

The art of engagement is much a matter of understanding the behavior of your connected audience.
It is a study in digital anthropology, sociology, psychology and ethnography.
Once you understand your audience, then set to design an experience that will compliment their behavior and take stalk of their preferences. Appreciating how your customers form opinions and make decisions should inspire empathy in story telling and creativity in brand messaging.

Create a compelling story with your audience.
They will come away with a much better experience if they've had the opportunity to create something themselves.

 

OUT STORY TELLING AVENUE — AN OASIS OF CALM IN THE MIDDLE OF THE CRAZE — ZEn Trade show DISPLAY BOOTH

We understand that trade show and event managers have a lot to manage, and things can become stressful very quickly on the show floor. Understanding this mind set was the key to the concept design — 'Trade Show Zen'

 

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IF YOUR BRAND TOUTS TO BE OF 'WHITE GLOVE' SERVICE MINDED — MAKE THAT tHE CENTER PIECE OF YOUR Messaging.

Simplify your service to basic chewable nuggets. Shock your audience into awareness with the tried and the true (80% of the masses do not buy the latest and the greatest. They buy what they understand.) Use old fashioned metaphors to highlight your services. At the end of the show use the object of the metaphor as the mega giveaway.

You are not done yet. Your job now, is to turn the mega winner into your brand advocate. In the era of post commerce experience, great engagement inspires advocacy. Make effort to transform every opportunity to take advantage of your connected customers.

 

 

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Image Source: Pinterest

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TECHNOLOGY THAT WE ARE INSPIRED BY:

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USE TECHNOLOGY TO ENCHANT, IMMERSE AND EDUCATE

Brand needs to drive choice in order to grow and prosper. Technology is the tool that helps it in the process of differentiation.

Reap benefits by using powerful tools like Unity, Open Frameworks and Touch Designer. Empower your visitor. Don't just show your audience something, make your display design as interactive as possible. They will come away with a much rich experience if they've have the opportunity to do, create and share.

Even if a company’s products or services are relevant, it’s a unique proposition and distinct brand experience that convinces audiences to choose one brand over others.

Upgrade your game. However, do not force technology in your stand design. Your design will be successful if the technology and creative message work in perfect and complementary harmony.


 

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IF YOUR BRAND HAS NOTHING TO TOUT ABOUT — ENCASE THE 'BEFORE' AND HAVE THEM EXPERIENCE THE 'AFTER'

Lead with the strength of your industry and the benefits that will serve your attendees with the new tools that your brand is developing. Use 3D technology to manufacture visual boards that the attendees can touch, feel and play.

Make them available to your fan base. Hold a contest and get ideas to better the prototype. Find ways to link your engaged audience with your digital platform and create shareable content that further promotes your project beyond its environment.

 

 

 

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Image Source: Pinterest

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IF YOUR BRAND IS A CONSERVATIVE BRAND,
USING TACTILE MATERIAL In YOUR DESIGN to UPHOLD TECHNOLOGY IS A GOOD WAY TO GO

Offering your visitors in-depth visual experiences is another critical aspect of getting to know them with an intent to personalize  content after the show is over. Here are some examples:

LIKEtoKNOW.it sends personalized emails showing customers a list of items they’ve liked with links to where they can buy them. Similarly, the Shazam app allows customers to identify music they enjoy and then follows up with a personalized email showing a list of recently “Shazamed” tracks. And to further the personalization, Shazam saves links to those songs on the app, so customers can play a free clip or pay to listen to the entire song.
 
How will you personalize your brand experience away from the show floor?
 

 

 

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Image Source: Pinterest

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Remember, your buyers are highly fragmented with a large number of brands competing  for their attention. Due to the emotional nature of the purchase decision, only few brands in the same categories occupy a distinctive position in customers' minds, despite having similar product specifications. If you are one of those few brands, be aware—your market has been disrupted. Your buyers have taken control of their buyers' journey, discovering relevant information and making decisions their way, in real time. The question you need to ask, what strategies you have in place to keep your connected customers engaged and stimulated?

On the other hand, if you are a new player, know that technology revolutions in an era of individual empowerment has ushered in a 'genre of connected consumers', who are demanding, value shared experiences and they make decisions that does not follow linear trajectory. 

 

Exhibitions and events are your chance, as a new player in the market, to uncover the moment of truth and shape experiences that will set the stage for more meaningful outcome and relationships. It is here, you get to sway your buyers with appealing communications, experiential technology and emotional interactions.

Design your exhibit for upscale human appreciation. Because, heightened appreciation leads to positive experience and "experiences are now the new relationship."

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AUGMENTED REALITY — A TOol for expeRIENTIAL TRADE AND LEARNING

For the last decade or so, touchscreen was the state of art. It acted as a bridge between the physical and digital worlds.

Today, the scene is different. We have cutting-edge technology that uses our devices to overlay digital images and video onto physical environments. It is the world of Augmented Reality that is merging with your X, Y and Z co-ordinates.

AR is changing the way we live, communicate, create and contribute. In medical science, researchers created the HoloAnatomy app, allowing medical students to don specialized AR glasses and study virtual bodies as they float before them, speeding their training. In healthcare, AR will soon allow doctors to collaborate on procedures remotely — using sensors to effectively capture and overlay one surgeon’s hands on another’s to help guide surgery from thousands of miles away.

At MIT, researchers are using AR to solve problems like pollution and global warming, moving AR-enhanced toy-block buildings around to see how planning effects virtual traffic patterns and urban growth in real time, letting them quantify the impact of design on wellness and enriching the concept of smart cities.

As AR stands today — it allows us to view hologram-like furniture in our apartments before buying, try on virtual outfits before ordering and view hotel rooms before booking.

 

SO, WHAT DOES THE FUTURE LOOK LIKE?

Augmented Reality will soon make almost any surface a touchscreen. Projector-based technology will use infrared sensors to turn flat surfaces into virtual touchscreens, letting people transform real-world objects into AR versions of themselves, dragging characters off the page or running hands along plain surfaces that become keyboards of light.

“All of this technology will disappear — being both everywhere and nowhere.”

 

 

 

 
 

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ARTICLES THAT MIGHT STIMULATE YOU

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FLEXIBLE MODULAR EXHIBITS FOR YOUR DEMANDING AUDIENCE

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KNOW THE FIVE DIFFERENT KINDS OF PEOPLE YOU WILL ENCOUNTER AT TRADE SHOWS

 

 

Learn more about our products, and access our whopping knowledge base for result driven marketing. Explore our expanding marketing library and our growing idea collections.

 

 

 

With over 100 patents, and winner of multiple design awards, we are in the business of growing your business. We build INNOVATIVE spaces that delivers memorable brand experience for our clients attending trade shows and events

 

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