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The Commerce of Applied Neuroscience
Business Leaders are making use of Applied Neuroscience at 2 levels:
Defining the business problem,
Seeking new solutions for users
Using mobile solutions such as EEG (electroencephalograph) headsets, combined with eye-tracking technology to capture precise data on how the brain reacts when presented with certain scenarios, "business leaders can understand precisely how and when individuals are making decisions (whether internal stakeholders or customers), and then use this to create a predictive map about which way to advance."
Blockchain and Digital Marketing
Blockchain Digital Marketing is a term that is often tossed around but rarely understood.
Having thus said, here are few things that blockchain brings to the concept of marketing that makes it worthwhile to have moving forward. Here is the promise of blockchain.
1. Blockchain in Search Engine Marketing will eliminate the digital middlemen, for example Facebook and Google
2. Blockchain will help business owners to discern the validity of each click. "With blockchain, website owners wouldn’t have to go through the Google Display Network to find advertisers because each “user” would already be validated and verified. The advertiser would know that they’re paying for genuine clicks, and the site owner can trust that the amount they’re being paid is fair."
3. The blockchain technology is all about transparency. Everything is tagged and verified. Ideally, a customer could get a “behind-the-scenes” look of a retailer’s supply chain to ascertain if they can trust its ads or marketing efforts.
CRISPR: The Current Frontier of Biotechnology Innovation
CRISPR, short for Clustered Regularly Interspaced Short Palindromic Repeats, is a technology allowing scientists to edit genes in living cells — in other words, 'selective procreation'. With CRISPR, the power to edit a living genome like an author edits a book has moved from science fiction to reality.
"Practically overnight, we have found ourselves on the cusp of a new age in genetic engineering and biological mastery—a revolutionary era in which the possibilities are limited only by our collective imagination. . . .
Within a few decades, we might well have genetically engineered pigs that can serve as human organ donors—but we could also have woolly mammoths, winged lizards, and unicorns. No, I am not kidding." — Jennifer Doudna & Samuel Sternberg, A Crack in Creation,
Profitable Trade in the World of Wearables
"Wearable technology is clothing and accessories that incorporate computer and advanced electronic technologies. The designs often incorporate practical functions and features, but may also have a purely critical or aesthetic agenda."
Wearables are wrapped in an intoxicating “coolness” factor that millions of consumers are drawn to. But for you, as a business owner, you get to command huge revenue potential now and for the foreseeable future.
In order to survive in your business, you first, have to recognize that you have to transform your relationship with your customers. You have to increasingly recognize the need to create value for your customers beyond the standard product.
Windfall for Startups — Technology that is evolving to disrupt the Insurance Industry
Blockchain — A timestamped and unchangeable ledger that promises to improve data accessibility, transparency and trust for all parties, thus tackling head-on the levels of insurance fraud.
Internet of Things and Wearables — The volume of data generated by IoT will enable insurers to accurately model risk, underwrite policies and react in real time to trends.
Commerce is Being Defined by Creativity
Expand your perspective, re-imagine the world around you and build a substainable brand with a profitable business model.
Technology has flattened the competitive landscape. It has lowered the barrier for entry, allowing a new era of competition to change the marketplace. This increased competition has pushed most companies to reinvent themselves digitally to survive. Even long-standing market leaders are exposed to more risk from new competition.
The Expanded Role of New Thinking in the Commerce of Convergence - 3 types of convergences are reshaping the concept of commerce.
5G Technology is Finally Here
Qualcomm's recently introduced, 5G-ready Snapdragon 855 processor and that is about to change everything.
"5G is a technological paradigm shift, akin to the shift from typewriter to computer."
Soon the impact will be felt from smart home devices to cars to laptops, to every piece of manufacturing equipment — the faster speeds of this next-generation networking technology will create new markets, custom carriers and will have far-reaching implications for every exchange, thus transforming trade and commerce in ways that we quite do not understand yet.
According to Ericsson Mobility Report, 2018 — 5G will reach more than 40 percent population coverage and 1.5 billion subscriptions, making it the fastest generation ever to be rolled out on a global scale.
Fashion + Technology = Fantastic Fashion
70% of retail decision makers are poised to adopt the Internet of Things to improve customer experiences.
Imagine having yoga pants that corrects your posture as you move through poses to help guide you into alignment — with sensors built in around the hips, knees, and ankles — they can tell if your hips are level or properly stacked, if your stance is wide or narrow enough, or whether your feet need to be turned more in or out.
IoT and Fashion
This example and other IoT apparel as they become available will interact with the user to collect data that helps retailers understand needs and concerns, and implement it to create a more personalized experience.
The Science of Stress
Stress isn't just contagious; it alters the brain on a cellular level
Scientists at Cumming School of Medicine's Hotchkiss Brain Institute (HBI), at the University of Calgary have discovered that stress transmitted from others can change the brain in the same way as a real stress does. The team discovered that the activation of certain CRH neurons causes the release of a chemical signal, an 'alarm pheromone', that alerts the partner. The partner who detects the signal can in turn alert additional members of the group. This propagation of stress signals reveals a key mechanism for transmission of information that may be critical in the formation of social networks in various species.
Event professionals and marketers: You do not want to remembered as a brand that propagates fear. Or, do you?
The neurons that rewrite traumatic memories
It is currently estimated that almost a third of all people will suffer from fear- or stress-related disorders at one point in their lives.
Event professionals and marketers in the HealthTech space, you have the opportunity to educate you audience about the science of burn out.
Make good use of it.
The Technology Driven Human Resources
Technology and new business culture, is shaping up to be the driving factor in Human Resources.
Changing business imperatives demand not only a new organizational model for HR itself, but also a massive re-skilling of HR professionals. HR, once designed primarily as an administrative and compliance function, now has the unprecedented opportunity to play a leading role at the highest levels of business strategy, execution, and results.
According to Jon Bischke, CEO of Entelo, a social sourcing and talent analytics software company in San Francisco, organizations that take a data-driven approach to talent acquisition will find a competitive advantage. He states that, "Not only will they know for certain which sources lead to new hires, they'll also be able to identify and surface ideal talent profiles, and automatically seek out both active and passive job seekers who fit the mold. They will have a clearer picture of the talent population that exists and will be able to focus their efforts on the candidates who are the most receptive to new opportunities."
The Organizational Promise of Big Data and Predictive Modeling
Volume, velocity, and variety are three key features that paves the foundation of modern analytical systems, loosely known as Big Data. For HR benefits, Google, has developed a model that predicted promotions with a 90% accuracy.
Digital Health Information and Technology
Accelerated Innovation in Digital Health is Propelled by Patient Engagement
Information Technology can support quality engagement contributing to healthier relationships between the patient and the provider, thus resulting in empowered decision making process.
Patient engagement is an essential strategy for achieving the “triple aim” of health care:
Smart Cities — Designing cities as digital platform
Exchanging and producing meaningful data and insights, will re-shape cities and urban landscape into intelligent and autonomous systems... that is the vision.
"Smart cities utilize IoT sensors, actuators, and technology to connect components across the city. This connects every layer of a city, from the air to the street to underground. It's when you can derive data from everything that is connected and utilize it to improve the lives of citizens and improve communication between citizens and the government that a city becomes a smart city."
The Technology of Empathy
Empathy is what makes us Human.
In our data driven digital economy, where the brands are talking about the commerce of 'customer comes first' and the customer service agents are taught to spout out phrases like, “I can understand what you feel…” the word 'empathy' is being tossed around like a two cent commodity.
Being empathetic is hard. Very hard. Why?
Because, the Darwinian school teaches us to fight or perish. By doing so, we have forgotten how to feel what the other person feels, unless we are in his/her shoes.
Robotics — Modular, Plug and Play
Modular robots — composed of several interchangeable parts, or modules — are flexible and interchangeable. If one part breaks, it can be removed and replaced. Components can be rearranged as needed — or better yet, the robots can figure out how to reconfigure themselves, based on the tasks they're assigned and the environments they're navigating.
Cornell University-led team has developed modular robots that can perceive their surroundings, make decisions and autonomously assume different shapes in order to perform various tasks — an accomplishment that brings the vision of adaptive, multipurpose robots a step closer to reality.
Robotics — Small and Mass Produced
Tiny robots no bigger than a cell could be mass-produced using a new method developed by researchers at MIT. The microscopic devices, which the team calls "syncells" (short for synthetic cells), might eventually be used to monitor conditions inside an oil or gas pipeline, or to search out disease while floating through the bloodstream.