TECHNOLOGY IS THE CONNECTIVE TISSUE THAT IS TRANSFORMING TRADE, AND RE-IMAGINING COMMERCE IN UNTHINKABLE WAYS

 

OUR BRAIN DUMP — CLIPS FROM WORLD WIDE WEB, TO HELP OUR CLIENTS AND PROSPECTS NAVIGATE THE EVER-CHANGING SCENERY OF TECH, TRADE AND EVENTS.

 

WE ARE HERE TO HELP YOU TRADE. #HelpingTheWorldTrade

 

 

 

 

 

 


 

 

https://exhibits.skybay.com/this-week-in-trade-helpingtheworldtrade-may20-purposedrivenbrands

 

In an era of killer competition, increased scrutiny and rampant anxiety, a new research by Quartz Insights, in collaboration with WE, finds 'PURPOSE AS THE NEW BOTTOM LINE' for brands to remain relevant.
 

 

 

 

 

 

 
How Brain is Being Hacked —
 
Cognitive modeling technology enables the manipulation of how information is processed and perceived. “It’s a way of hacking into the brain, getting it to process information in a way that it would not without manipulation. This is about how people perceive that information.”

How Sight is Being Hacked — Digital Fakes
 
Researchers from the University of Washington have created a new tool that takes audio files, converts them into realistic mouth movements, and then grafts those movements into an existing video, resulting in a video of someone saying something they didn’t.
 
How Ears are Being Hacked —
Our ears may become a means of entering immersive mixed-reality worlds. Innovations like spatial audio for immersive sound experiences allow for sound to come from all sides in a virtual reality space, thereby completely absorbing your senses in a virtual environment. Get to the videos and the article.
 

 READ MORE-flirt with changes

Language, Labor and Leadership for the 4th Industrial Revolution

Automation is the language and the driver of the 4th Industrial Revolution

Robotics: Includes physical robots (such as drones and robots used for manufacturing) and robotic process automation (technology that automates highly standardized routines and transactions).

Cognitive technologies: Include natural language processing and generation (machines that understand language), and machine learning (pattern recognition).

AI: Machines that can make predictions using deep learning, neural networks, and related techniques.

 

Humans and their Relationship with 'Jobs' in the 4th Industrial Revolution

"The Fourth Industrial Revolution is causing a large-scale decline in some roles as they become redundant or automated. According to the 2018 Future of Jobs Report, 75 million jobs are expected to be displaced by 2022 in 20 major economies. At the same time, technological advances and new ways of working could also create 133 million new roles, driven by large-scale growth in new products and services that would allow people to work with machines and algorithms to meet the demands of demographic shifts and economic changes."

 

diamond read more

The Commerce and Cognition of Vulnerability

New studies show that team building exercises don’t work, and worse, they can humiliate and further alienate your staff. Instead of having an employee fall off a chair into team members’ arms, try simply being present with them for authentic conversations, as you would for a spouse, friend or parent.

“Leading with vulnerability is uniquely important when it’s time to make tough decisions,” explains CEO Ian Bell. “Last year, in the process of scaling, we experienced growing pains that led to unusual employee turnover as we evaluated what was working, and what was not. What we learned is that acknowledging the situation head-on with transparency and compassion helped to put our staff at ease, and it allowed us to learn from our mistakes and grow with our team.” Read more.

 

exhibits.skybay.comhubfs20192019_TIPS2019_MARCHvertical why re-invent the wheel

 

The Profitable Global Trade of Our Digital Commerce — Cybercrime

According to the Official 2019 Annual Cybercrime Report from Cybersecurity Ventures, cybercrime will cost US$6 trillion annually by 2021.

"This is the largest amount of money generated by illicit means, and it could represent the greatest transfer of economic wealth in history. Cybercrime soon will be more profitable than the global trade of all major illegal drugs combined!"

"Phishing scams accounted for 50 per cent of all fraud attacks in Q3 2018"
Network security company RSA has revealed that phishing scams accounted for 50 per cent of all fraud attacks during Q3 2018. The firm's Q3 Fraud Report also highlights how phishing or voice phishing is gaining popularity amongst cybercriminals that have set up their own fake sites to get their victims to call them instead of the other way around.

 

diamond read more

 

3D Printing Revolution — On Demand Manufacturing

3D printing is a subset of Additive Manufacturing which is a transformative approach to industrial production that enables the creation of lighter, stronger parts and systems.

Additive manufacturing uses data computer-aided-design (CAD) software or 3D object scanners to direct hardware to deposit material, layer upon layer, in precise geometric shapes. As the name implies, additive manufacturing adds material to create an object. By contrast, when you create an object by traditional means, it is often necessary to remove material through milling, machining, carving, shaping or other means.

 

 

diamond read more

 

 

Digital Demographics Give Brands a New way to Identify Market Opportunitiesthe Post Digital Era is upon us.

The Start of the Enterprise Feedback loop of the Post-digital Era: the more experiences brands deliver, the richer the technology identities that are created. The richer the technology identity, the more powerful the experience a brand can create.

To Offset The Transactional Nature of the Digital DIY Commerce, Brands are Shifting Towards Technology-Powered Experiences.

Ikea built an augmented reality app that allows customers to browse the company’s catalog and place 3D renderings of furniture directly in their physical environment. Instead of having the customer get home and build a piece, only to then realize it was not quite what they had hoped, the app revolutionizes the shopping experience.

 

diamond read more

 

Seeds of Change

The Commerce of 5G and the Convincing Concern of 5G Millimeter Waves

The evolution from “just another network” to a robust ecosystem, will be the result of new 5G technologies converging with those used today in advanced Wi-Fi and 4G LTE applications, building on current cloud analytics processes to continue to develop unique data insights.

5G has the potential to unlock up to $12.3 trillion of revenue across a broad range of industries.  This revenue also represents about 4.6 percent of all global real output in 2035. The promise of 5G.

 

Yet over 240 scientists and doctors from 41 nations who have published research in the field have appealed to the United Nations calling for urgent action to reduce these ever growing wireless exposures and they wrote  the FCC for a moratorium on the roll-out of 5G citing the serious risks that to human health and the environment.

 

 

diamond read more

Traditional businesses will develop new business models out of IoT

A number of small, rural utilities have begun to sell broadband services by leveraging their investments for smart meters in a new way. Large utilities and manufacturers study plans to commercialize their in-house IoT applications for predictive maintenance. Equipment makers are attaching value-added services to devices they sell. Companies initially invest in IoT to save money, but over time they will look to the same systems to generate revenue as well.

 

Commodious Concern over Security when it comes to IoT

The Internet of Things fuses products with communications technology to make daily life more effortless. Think Amazon's Alexa, which not only answers questions and plays music but allows you to control your home's lights and thermostat. Read on.

 

FANDOM IS THE NEXT FRONTIER

 

The Commerce of Applied Neuroscience

Business Leaders are making use of Applied Neuroscience at 2 levels:

Defining the business problem,

Seeking new solutions for users

Using mobile solutions such as EEG (electroencephalograph) headsets, combined with eye-tracking technology to capture precise data on how the brain reacts when presented with certain scenarios, "business leaders can understand precisely how and when individuals are making decisions (whether internal stakeholders or customers), and then use this to create a predictive map about which way to advance."

READ MORE-flirt with changes

main-the unseen gift of technology

 

Blockchain and Digital Marketing

Blockchain Digital Marketing is a term that is often tossed around but rarely understood.

Having thus said, here are few things that blockchain brings to the concept of marketing that makes it worthwhile to have moving forward. Here is the promise of blockchain.

1. Blockchain in Search Engine Marketing will eliminate the digital middlemen, for example Facebook and Google

2. Blockchain will help business owners to discern the validity of each click. "With blockchain, website owners wouldn’t have to go through the Google Display Network to find advertisers because each “user” would already be validated and verified. The advertiser would know that they’re paying for genuine clicks, and the site owner can trust that the amount they’re being paid is fair." 

 

3. The  blockchain technology is all about transparency. Everything is tagged and verified. Ideally, a customer could get a “behind-the-scenes” look of a retailer’s supply chain to ascertain if they can trust its ads or marketing efforts.

 

diamond read more

The Pandemic Growth of Corporate Loneliness

Granted, human loneliness is an universal experience.

“No person has ever walked our earth and been free from the pain of loneliness. Rich or poor, wise or ignorant, faith-filled or agnostic, healthy or unhealthy, have all alike had to face and struggle with its potentially paralyzing grip. It has granted no immunities. To be human is to be lonely.”

 

So, what is so different about the Disconnected Feeling that is pervasive in our Technocratic 'Speed Society?'

According to a recent study by Cigna, nearly half of Americans report feeling lonely frequently or always and only 53% report having daily meaningful in-person social interactions. Nearly one in four people say they rarely or never feel as though there are people who really understand them – compared to one in ten 30 years ago.

 

 

diamond read more

CRISPR: The Current Frontier of Biotechnology Innovation

CRISPR, short for Clustered Regularly Interspaced Short Palindromic Repeats, is a technology allowing scientists to edit genes in living cells — in other words, 'selective procreation'. With CRISPR, the power to edit a living genome like an author edits a book has moved from science fiction to reality.

"Practically overnight, we have found ourselves on the cusp of a new age in genetic engineering and biological mastery—a revolutionary era in which the possibilities are limited only by our collective imagination. . . .

 

Within a few decades, we might well have genetically engineered pigs that can serve as human organ donors—but we could also have woolly mammoths, winged lizards, and unicorns. No, I am not kidding." — Jennifer Doudna & Samuel Sternberg, A Crack in Creation, Gene Editing and the Unthinkable Power to Control Evolution

diamond read more

 

Profitable Trade in the World of Wearables

"Wearable technology is clothing and accessories that incorporate computer and advanced electronic technologies. The designs often incorporate practical functions and features, but may also have a purely critical or aesthetic agenda."

 

Wearables are wrapped in an intoxicating “coolness” factor that millions of consumers are drawn to. But for you, as a business owner, you get to command huge revenue potential now and for the foreseeable future.

 

In order to survive in your business, you first, have to recognize that you have to transform your relationship with your customers. You have to increasingly recognize the need to create value for your customers beyond the standard product.

 

diamond read more

 

Windfall for Startups — Technology that is evolving to disrupt the Insurance Industry

 

BlockchainA timestamped and unchangeable ledger that promises to improve data accessibility, transparency and trust for all parties, thus tackling head-on the levels of insurance fraud.

 

Internet of Things and Wearables The volume of data generated by IoT will enable insurers to accurately model risk, underwrite policies and react in real time to trends.

Read on.

 

Commerce is Being Defined by Creativity

 

Expand your perspective, re-imagine the world around you and build a substainable brand with a profitable business model.

Technology has flattened the competitive landscape. It has lowered the barrier for entry, allowing a new era of competition to change the marketplace. This increased competition has pushed most companies to reinvent themselves digitally to survive. Even long-standing market leaders are exposed to more risk from new competition.

The Expanded Role of New Thinking in the Commerce of Convergence - 3 types of convergences  are reshaping the concept of commerce.

 

READ MORE-reinvent

5G Technology is Finally Here

 

Qualcomm's recently introduced, 5G-ready Snapdragon 855 processor and that is about to change everything.

"5G is a technological paradigm shift, akin to the shift from typewriter to computer."

Soon the impact will be felt from smart home devices to cars to laptops, to every piece of manufacturing equipment — the faster speeds of this next-generation networking technology will create new markets, custom carriers and will have far-reaching implications for every exchange, thus transforming trade and commerce in ways that we quite do not understand yet.

 

According to Ericsson Mobility Report, 2018 — 5G will reach more than 40 percent population coverage and 1.5 billion subscriptions, making it the fastest generation ever to be rolled out on a global scale.

diamond read more

 

Fashion + Technology = Fantastic Fashion

70% of retail decision makers are poised to adopt the Internet of Things to improve customer experiences.

Imagine having yoga pants that corrects your posture as you move through poses to help guide you into alignment — with sensors built in around the hips, knees, and ankles — they can tell if your hips are level or properly stacked, if your stance is wide or narrow enough, or whether your feet need to be turned more in or out. 

IoT and Fashion

This example and other IoT apparel as they become available will interact with the user to collect data that helps retailers understand needs and concerns, and implement it to create a more personalized experience.

 

diamond read more

 

The Science of Stress

 

Stress isn't just contagious; it alters the brain on a cellular level

Scientists at Cumming School of Medicine's Hotchkiss Brain Institute (HBI), at the University of Calgary have discovered that stress transmitted from others can change the brain in the same way as a real stress does. The team discovered that the activation of certain CRH neurons causes the release of a chemical signal, an 'alarm pheromone', that alerts the partner. The partner who detects the signal can in turn alert additional members of the group. This propagation of stress signals reveals a key mechanism for transmission of information that may be critical in the formation of social networks in various species.

Event professionals and marketers: You do not want to remembered as a brand that propagates fear. Or, do you?

 

The neurons that rewrite traumatic memories

It is currently estimated that almost a third of all people will suffer from fear- or stress-related disorders at one point in their lives. 

Event professionals and marketers in the HealthTech space, you have the opportunity to educate you audience about the science of burn out.

Make good use of it.

 

diamond read more

The Technology Driven Human Resources

 

Technology and new business culture, is shaping up to be the driving factor in Human Resources.

Changing business imperatives demand not only a new organizational model for HR itself, but also a massive re-skilling of HR professionals. HR, once designed primarily as an administrative and compliance function, now has the unprecedented opportunity to play a leading role at the highest levels of business strategy, execution, and results.

According to Jon Bischke, CEO of Entelo, a social sourcing and talent analytics software company in San Francisco, organizations that take a data-driven approach to talent acquisition will find a competitive advantage. He states that, "Not only will they know for certain which sources lead to new hires, they'll also be able to identify and surface ideal talent profiles, and automatically seek out both active and passive job seekers who fit the mold. They will have a clearer picture of the talent population that exists and will be able to focus their efforts on the candidates who are the most receptive to new opportunities."

 

The Organizational Promise of Big Data and Predictive Modeling

Volume, velocity, and variety are three key features that paves the foundation of modern analytical systems, loosely known as Big Data. For HR benefits, Google, has developed a model that predicted promotions with a 90% accuracy.

 

diamond read more

 

Digital Health Information and Technology

 

Accelerated Innovation in Digital Health is Propelled by Patient Engagement

Information Technology can support quality engagement contributing to healthier relationships between the patient and the provider, thus resulting in empowered decision making process.

Patient engagement is an essential strategy for achieving the “triple aim” of health care:

Improving the patient experience. Provisions in the Affordable Care Act now link performance related to patient experience metrics to reimbursement. For the first time, health care organizations—and eventually individual providers—will be paid partly based on how they are rated by patients.
 

READ MORE-reinvent

Smart Cities — Designing cities as digital platform

Exchanging and producing meaningful data and insights, will re-shape cities and urban landscape into intelligent and autonomous systems... that is the vision.

"Smart cities utilize IoT sensors, actuators, and technology to connect components across the city. This connects every layer of a city, from the air to the street to underground. It's when you can derive data from everything that is connected and utilize it to improve the lives of citizens and improve communication between citizens and the government that a city becomes a smart city."

 

READ MORE-reinvent

The Technology of Empathy

 

Empathy is what makes us Human.

In our data driven digital economy, where the brands are talking about the commerce of 'customer comes first' and the customer service agents are taught to spout out phrases like, “I can understand what you feel…” the word 'empathy' is being tossed around like a two cent commodity.

 

Being empathetic is hard. Very hard.  Why?

Because, the Darwinian school teaches us to fight or perish. By doing so, we have forgotten how to feel what the other person feels, unless we are in his/her shoes.

 

 

diamond read more

 

Robotics  — Modular, Plug and Play

 

Modular robots — composed of several interchangeable parts, or modules — are flexible and interchangeable. If one part breaks, it can be removed and replaced. Components can be rearranged as needed — or better yet, the robots can figure out how to reconfigure themselves, based on the tasks they're assigned and the environments they're navigating.

Cornell University-led team has developed modular robots that can perceive their surroundings, make decisions and autonomously assume different shapes in order to perform various tasks — an accomplishment that brings the vision of adaptive, multipurpose robots a step closer to reality.

 

Robotics  — Small and Mass Produced

 

Tiny robots no bigger than a cell could be mass-produced using a new method developed by researchers at MIT. The microscopic devices, which the team calls "syncells" (short for synthetic cells), might eventually be used to monitor conditions inside an oil or gas pipeline, or to search out disease while floating through the bloodstream.

 

Screen Shot 2018-11-09 at 1.43.06 PM

 

diamond read more

FOR MORE INFORMATION — GIVE US A CALL — 510-490-9900

 

 

skyline bay area-PORTABLE_DISPLAY
skyline bay area-INLINE_DISPLAY_EXHIBIT
skyline bay area EVENTS__ENVIRONMENTS
skyline bay area-CUSTOM_ISLAND_DESIGN

 

With over 100 patents, and winner of multiple design awards, we are in the business of growing your business. We build INNOVATIVE spaces that delivers memorable brand experience for our clients attending trade shows and events