“[CMOs must] rethink every aspect of strategy, design and operations to enhance customers’
experiences with their organization.”

 

(IBM Global C-Suite Study, CMO Perspective, 2016)

 

 

Digital PRESENTATIONS, promotions, games and BOOTH activities create memorable experiences

AND ANCHORS YOUR BRAND ON A STRONG FOUNDATION

 

 

A STRONG BRAND FOUNDATION IS BUILT ON A STRONG SENSE OF BRAND BELONGING

 

Study depicted from IBM iX

 

 

CRAFT YOUR IN-BOOTH EXPERIENCE TO FOSTER BELONGING
EMPHASIZE ON MEMORABLE DELIGHTS

 

21 WAYS TO ENTHRALL YOUR AUDIENCE

 

 

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EMPASIZE THAT WHAT IS "WRONG"

CONTRADICT COMMON ASSUMPTIONS


FOR EXAMPLE: 1 + 1 = 2 is commonly known. However, your job is to state this is wrong and prove why 1 + 1 = 3. Taking a widely held belief and proving it wrong jolts the brain and activates new neural connection.

 

 

 

EMPHASIZE "THEMED SEQUENCE"

SPELL OUT

 

FOR EXAMPLE: 10 Lesser Known Technologyy that Reduces Carbon Footprint — experience our tour and find out.

3 Deadly Malware Sins — even if you have have no idea what malware is — we will give you a tour

 

 

 

EMPHASIZE "TWO STEP PROCESS"

SUPPLEMENTARY ELABORATION OF THE MAIN BENEFIT STATEMENT

 

FOR EXAMPLE: What NEVER TO DO with your 'client data' (If you get this wrong you will face legal action. )

The supplemental statement within parenthesis elaborates the seriousness of your offer

 

 

EXPERIENTIAL BOOTH DESIGN
EXPERIENTIAL BOOTH DESIGN
EXPERIENTIAL BOOTH DESIGN 3

 

 

YOUR PRODUCT MAY BE BORING, BUT, MAKE THE EXPERIENCE ABOUT YOUR PRODUCT PLEASURABLE

 

 

EXPERIENTIAL BOOTH DESIGN 6
EXPERIENTIAL BOOTH DESIGN
EXPERIENTIAL BOOTH DESIGN 4

 

 

EMPHASIZE "HIGH VALUE GIVEAWAY"

GIVE AWAY YOUR BEST TRICK


Research shows that when you give away something stunning, you gain 'social currency'. Your audience will think, if the free stuff is this good, what kind of information do I get, when I pay for it.

 

 

EMPHASIZE "REVERSE HOOK"

STATISTICS + BENEFITS



Elaborate an interesting fact that brings forward an unexpected benefit.

FOR EXAMPLE: Investing 3 dollars a day on your plan will give you a return of 1000 dollars a month.

 

 

 

 

EMPHASIZE "IF-THEN" SCENARIO

TAG SOMETHING EASY TO COMPLY

 

Give your prospect something easy to do and associate it with a value benefit.

FOR EXAMPLE: If you fall within the age group of 60-65, answer these 3 questions and get approved for business application.

“A successful presentation needs to be both buttoned up (orderly) and free-flowing (a conversation). The tension between the two, the fact that both things are happening at once, defines the process.”

 

 

 

THE SUM TOTAL OF THE experiences OF YOUR PRODUCT AND
YOUR CONVERSATIONS ABOUT YOUR PRODUCT fuseS TOGETHER, TO GIVE BIRTH TO THE PERSONALITY OF YOUR BRAND

 

 

KNOW WAHT IS WORKING IN EXHIBITING

 

“People don’t always remember what you say or even what you do, but they always remember how you made them feel.”

MAYA ANGELOU
American Poet

 

 

 

 

IN THE AGE OF THE BOTS

Create experiences with ‘real people’ — not ‘brands’ or ‘companies'.  SPEAK TO THEIR 'FEELINGS'

 

 

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EMPHASIZE "NUMBERS"

USE THIS, WHEN YOU HAVE A SPECIFIC NUMBER TECHNIQUES OF DOING A CERTAIN THING

 

6 parts of the human brain is dedicated to memory function. Studies have shown that  quantity-based judgments are language-independent, and these distinct processes activate different regions of the brain.

FOR EXAMPLE: 3 ways to reap 10% more revenue...

 

 

EMPHASIZE "WHAT NEVER"

GREED AND FEAR ARE THE 2 FACTORS WHEN PEOPLE ARE INFLUENCED IN NEGATIVE WAYS

 

Creating fear destabilizes your audience. However, once you have chosen an appeal that is both high-arousal and targeted, you need to state the fact, that your offering is the 'one sure thing' that will help them out. Else, the fear appeal, instead of driving action, drives paralysis.

 

 

 

 

EMPHASIZE "THE SECRETS OF"

USE THIS, if you HAVE AN UNUSUAL TACTIC THAT YOU WANT TO BUILD CURIOSITY FOR

 

Inspiring curiosity in the minds of your audience is a profitable tool to employ at trade shows. Curiosity fuels the fire of imagination. "That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting."

 

 

 

CELEBRITYBRITY_GUESTS

 

CELEBRITY GUESTS, PRODUCT LAUNCH

Celebrity guests can be a big draw and create a lot of buzz. Polaroid's product launch at CES generated nearly 1.7 billion media impressions from the show.

 

IN_BOOTH_DEMONSTRATIONS

 

IN-BOOTH DEMONSTRATIONS

What better way to experience your products or service? Real demonstrations are effective at trade shows and special events. It helps you to listen and learn from audience in improving your products.

ENGAGE_TO_DRAW_CROWDS

 

ENGAGE TO DRAW CROWDS

Contests and games bring in attendees and make your brand message and experience memorable. Activities that relate to your product or message will connect with attendees and help you stand out.

 

TRIVIA GAMES, PRIZE WHEELS, PLINKO, INSTANT WIN GAMES, PASSPORTS, COUNTING GAMES, SOCIAL MEDIA CONTESTS ARE POPULAR GAMES AND INTERACTIVES FOR LIVE EVENTS —

 

GAMES ARE GREAT CULTIVATORS OF 'FEELINGS' IN A SOCIETY THAT HAS become EMOTIONALLY DISABLED

 

GAMES ENERGIZES YOUR AUDIENCE AND HELP YOU TO ANTICIPATE YOUR CUSTOMERS' NEXT MOVE

 

design for emotionally disabled society

Study depicted from IBM iX

 

PROMOTIONS_AND_SOCIAL_MEDIA

 

 

 

 


DESIGN LIVE EVENTS TO EMPHASIZE BRAND BELONGING

FUTURE-PROOF YOUR COMPANY TO DELIVER NEW MARKET DEMANDS

 

THE 5 EXPRIENCE PLAYS

Study depicted from IBM iX

 

 

IN AN ERA OF accelerated technological change, EXPERIENCE sometimes CAN BE FELT AS mechanical and uninvolving

 

ANCHOR YOUR technology to enhance the  experience,  not create it.

 

 

BRAND_DESIGN

 

 

 

 

 

“When we talked about what the photo exhibition might look like and what we would need to attract customers to it,
we agreed that we should go
to an exhibit company like Skyline.”

GLENDA COLE
Regional Marketing Director, Taubman Centers
 

 

LEARNING

 

LEARNING EXPERIENCES

Create awareness and knowledge around your organization or industry with interactive learning activities. In the age of DIY technology give them the flavor purpose riven activity that helps them with one-on-one interaction.

PROMOTE_ACTIVITIES

 

PURPOSE DRIVEN ACTIVITIES

Draw attendees to your booth with pre- and at-show show promotions. Create contests that are fun and tied in with the contemporary news. Data shows that contests that are fun and come with a reward of some kind are better attended.

 

SPECIAL_EVENTS

 

SPECIAL EVENTS

Special events serves as a conduit for inspiring experiences with others. It fortifies people's interpersonal connections. Consider renting exhibit hardware. If a series of traveling events, consider systems that reduce shipping and installation costs.

 

 

“We were shining. People came up to say our booth was the most beautiful at the show.”

MELANIE LACHANCE
Marketing and Operations Director, G.E. Leblanc Inc.
 
 
 

DESIGN IS A POWERFUL STIMULATOR OF 'FEELING'

 
 
 
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CONSTRUCT YOUR EXHIBIT DESIGN TO FOSTER PERSONAL RELATIONSHIP BASED ON SHARED VALUES. DEVELOP A COMPELLING SHOW OFFERING WHILE CULTIVATING, A SENSE OF
BEING PART OF SOMETHING BIGGER

 

 

 

GIVE YOUR ATTENDEES A WAY TO CONNECT TO SOMETHING THEY CARE ABOUT BEYOND THE BRAND. NURTURE A COMMUNITY with DIGITAL AND PHYSICAL SOLUTIONS FOR YOUR  AUDIENCE