FOR EXAMPLE: 1 + 1 = 2 is commonly known. However, your job is to state this is wrong and prove why 1 + 1 = 3. Taking a widely held belief and proving it wrong jolts the brain and activates new neural connection.
FOR EXAMPLE: 10 Lesser Known Technologyy that Reduces Carbon Footprint — experience our tour and find out.
3 Deadly Malware Sins — even if you have have no idea what malware is — we will give you a tour
FOR EXAMPLE: What NEVER TO DO with your 'client data' (If you get this wrong you will face legal action. )
The supplemental statement within parenthesis elaborates the seriousness of your offer
Research shows that when you give away something stunning, you gain 'social currency'. Your audience will think, if the free stuff is this good, what kind of information do I get, when I pay for it.
Elaborate an interesting fact that brings forward an unexpected benefit.
FOR EXAMPLE: Investing 3 dollars a day on your plan will give you a return of 1000 dollars a month.
Give your prospect something easy to do and associate it with a value benefit.
FOR EXAMPLE: If you fall within the age group of 60-65, answer these 3 questions and get approved for business application.
6 parts of the human brain is dedicated to memory function. Studies have shown that quantity-based judgments are language-independent, and these distinct processes activate different regions of the brain.
FOR EXAMPLE: 3 ways to reap 10% more revenue...
Creating fear destabilizes your audience. However, once you have chosen an appeal that is both high-arousal and targeted, you need to state the fact, that your offering is the 'one sure thing' that will help them out. Else, the fear appeal, instead of driving action, drives paralysis.
Inspiring curiosity in the minds of your audience is a profitable tool to employ at trade shows. Curiosity fuels the fire of imagination. "That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting."
Celebrity guests can be a big draw and create a lot of buzz. Polaroid's product launch at CES generated nearly 1.7 billion media impressions from the show.
What better way to experience your products or service? Real demonstrations are effective at trade shows and special events. It helps you to listen and learn from audience in improving your products.
Contests and games bring in attendees and make your brand message and experience memorable. Activities that relate to your product or message will connect with attendees and help you stand out.
Study depicted from IBM iX
Study depicted from IBM iX
Create awareness and knowledge around your organization or industry with interactive learning activities. In the age of DIY technology give them the flavor purpose riven activity that helps them with one-on-one interaction.
Draw attendees to your booth with pre- and at-show show promotions. Create contests that are fun and tied in with the contemporary news. Data shows that contests that are fun and come with a reward of some kind are better attended.
Special events serves as a conduit for inspiring experiences with others. It fortifies people's interpersonal connections. Consider renting exhibit hardware. If a series of traveling events, consider systems that reduce shipping and installation costs.