Digital PRESENTATIONS, promotions, games and BOOTH activities create memorable experiences

AND ANCHORS YOUR BRAND ON A STRONG FOUNDATION

A STRONG BRAND FOUNDATION IS BUILT ON A STRONG SENSE OF BRAND BELONGING

Study depicted from IBM iX

CRAFT YOUR IN-BOOTH EXPERIENCE TO FOSTER BELONGING
EMPHASIZE ON MEMORABLE DELIGHTS

21 WAYS TO ENTHRALL YOUR AUDIENCE

EMPASIZE THAT WHAT IS "WRONG"

CONTRADICT COMMON ASSUMPTIONS

FOR EXAMPLE: 1 + 1 = 2 is commonly known. However, your job is to state this is wrong and prove why 1 + 1 = 3. Taking a widely held belief and proving it wrong jolts the brain and activates new neural connection.

EMPHASIZE "THEMED SEQUENCE"

SPELL OUT

FOR EXAMPLE: 10 Lesser Known Technologyy that Reduces Carbon Footprint — experience our tour and find out.

3 Deadly Malware Sins — even if you have have no idea what malware is — we will give you a tour

EMPHASIZE "TWO STEP PROCESS"

SUPPLEMENTARY ELABORATION OF THE MAIN BENEFIT STATEMENT

FOR EXAMPLE: What NEVER TO DO with your 'client data' (If you get this wrong you will face legal action. )

The supplemental statement within parenthesis elaborates the seriousness of your offer

YOUR PRODUCT MAY BE BORING, BUT, MAKE THE EXPERIENCE ABOUT YOUR PRODUCT PLEASURABLE

EMPHASIZE "HIGH VALUE GIVEAWAY"

GIVE AWAY YOUR BEST TRICK

Research shows that when you give away something stunning, you gain 'social currency'. Your audience will think, if the free stuff is this good, what kind of information do I get, when I pay for it.

EMPHASIZE "REVERSE HOOK"

STATISTICS + BENEFITS

Elaborate an interesting fact that brings forward an unexpected benefit.

FOR EXAMPLE: Investing 3 dollars a day on your plan will give you a return of 1000 dollars a month.

EMPHASIZE "IF-THEN" SCENARIO

TAG SOMETHING EASY TO COMPLY

Give your prospect something easy to do and associate it with a value benefit.

FOR EXAMPLE: If you fall within the age group of 60-65, answer these 3 questions and get approved for business application.

“A successful presentation needs to be both buttoned up (orderly) and free-flowing (a conversation). The tension between the two, the fact that both things are happening at once, defines the process.”

THE SUM TOTAL OF THE experiences OF YOUR PRODUCT AND
YOUR CONVERSATIONS ABOUT YOUR PRODUCT fuseS TOGETHER, TO GIVE BIRTH TO THE PERSONALITY OF YOUR BRAND

IN THE AGE OF THE BOTS

Create experiences with ‘real people’ — not ‘brands’ or ‘companies'.  SPEAK TO THEIR 'FEELINGS'

EMPHASIZE "NUMBERS"

USE THIS, WHEN YOU HAVE A SPECIFIC NUMBER TECHNIQUES OF DOING A CERTAIN THING

6 parts of the human brain is dedicated to memory function. Studies have shown that  quantity-based judgments are language-independent, and these distinct processes activate different regions of the brain.

FOR EXAMPLE: 3 ways to reap 10% more revenue...

EMPHASIZE "WHAT NEVER"

GREED AND FEAR ARE THE 2 FACTORS WHEN PEOPLE ARE INFLUENCED IN NEGATIVE WAYS

Creating fear destabilizes your audience. However, once you have chosen an appeal that is both high-arousal and targeted, you need to state the fact, that your offering is the 'one sure thing' that will help them out. Else, the fear appeal, instead of driving action, drives paralysis.

EMPHASIZE "THE SECRETS OF"

USE THIS, if you HAVE AN UNUSUAL TACTIC THAT YOU WANT TO BUILD CURIOSITY FOR

Inspiring curiosity in the minds of your audience is a profitable tool to employ at trade shows. Curiosity fuels the fire of imagination. "That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting."

ENGAGE TO DRAW CROWDS

Contests and games bring in attendees and make your brand message and experience memorable. Activities that relate to your product or message will connect with attendees and help you stand out.

TRIVIA GAMES, PRIZE WHEELS, PLINKO, INSTANT WIN GAMES, PASSPORTS, COUNTING GAMES, SOCIAL MEDIA CONTESTS ARE POPULAR GAMES AND INTERACTIVES FOR LIVE EVENTS —

GAMES ARE GREAT CULTIVATORS OF 'FEELINGS' IN A SOCIETY THAT HAS become EMOTIONALLY DISABLED

GAMES ENERGIZES YOUR AUDIENCE AND HELP YOU TO ANTICIPATE YOUR CUSTOMERS' NEXT MOVE

Study depicted from IBM iX

DESIGN LIVE EVENTS TO EMPHASIZE BRAND BELONGING

FUTURE-PROOF YOUR COMPANY TO DELIVER NEW MARKET DEMANDS

THE 5 EXPRIENCE PLAYS

Study depicted from IBM iX

IN AN ERA OF accelerated technological change, EXPERIENCE sometimes CAN BE FELT AS mechanical and uninvolving

ANCHOR YOUR technology to enhance the  experience,  not create it.

“When we talked about what the photo exhibition might look like and what we would need to attract customers to it,
we agreed that we should go
to an exhibit company like Skyline.”

SPECIAL EVENTS

Special events serves as a conduit for inspiring experiences with others. It fortifies people's interpersonal connections. Consider renting exhibit hardware. If a series of traveling events, consider systems that reduce shipping and installation costs.

“We were shining. People came up to say our booth was the most beautiful at the show.”

CONSTRUCT YOUR EXHIBIT DESIGN TO FOSTER PERSONAL RELATIONSHIP BASED ON SHARED VALUES. DEVELOP A COMPELLING SHOW OFFERING WHILE CULTIVATING, A SENSE OF
BEING PART OF SOMETHING BIGGER

GIVE YOUR ATTENDEES A WAY TO CONNECT TO SOMETHING THEY CARE ABOUT BEYOND THE BRAND. NURTURE A COMMUNITY with DIGITAL AND PHYSICAL SOLUTIONS FOR YOUR  AUDIENCE