We bring to you some of the projects accomplished by Skyline and some concepts that we designed to showcase brands. We hope, this to inspire you and get you started on your next trade show design display.
CEIR research indicates that exhibitions are used more than any other technique in the selling process. Why? You can go on a sales call, but can you bring your products? Can you bring your technical experts? Well, you can at a show. It is an superior selling tool where you can bring all the tools in your selling arsenal to the show to communicate the needs of your attendees. The Power of Exhibiting Part II 2.2 reported that smaller companies rely on exhibitions for their very survival because it the most economical way they can get in front of a qualified audience.
If you are an exhibit professional, it is given that you are a logistics specialist as well. You are often bogged down with the details of getting our booth property to advanced storage on time, making your hotel and airline reservations to take advantage of discounts and order show services within the deadline period to obtain the 30% discount.
CEIR, studies show that your investment to generate a qualified contact is $212 versus $308 for a qualified contact from the field. But the economics get even better when closing a sale from a show - $705 versus $1140 from a lead that began in the field. From the latest Exhibit Surveys information reports, it takes $129 to attract each customer entering an exhibit and $223 for each attendee who enters into a dialogue with your staff – far less than a field sales call.
When you are exhibiting, you have about 3 to 5 seconds to convey your key messaging. Your graphics does this job. But the appeal of your booth should complement your brand message. For example, if you are a solid financial instiution, your booth space must reflect this by the size of your booth and the use of color that denotes– honesty, stability and power. In this case you might want to go with color palette of black/charcoal, white or platium with highlights of wood and silver.
Colors and textures are powerful messengers of feelings and perceptions. It communicates to us at a non-verbal level. White suggests transperancy and high standards. Pastels are calming and non-threatning. Complimentary tones and accents in bright hues draw the eye. Drama is achieved when you contrast vivids with neutrals. Add, shiny surfaces for a more technical feel. Use fabric panels for economy and sustainability over the long haul. Read more.
Trade shows are big commitments. Do you cater to the big picture? Does that include your long-term show objectives? If you expect your show objectives to change over time and if you exhibit at various vertical markets, your booth must be adaptable to accomodate multiple marketing campaigns. Is the booth property reconfigurable?
How many shows are you planning to attend each year? Do they vary in size, vanity and target audience? Are you attending national and inernational shows? Depending on the complexity and the intensity of your show schedule, you might want to use flexible booth architecture. Or consider two exhibit designs; one large booth for national exposure and a protable booth for your regional target market. Take a look at Riverbed. That will give you some ideas moving forward.
This will simplify scheduling and reduce shipping costs.
How much will you allocate to build your buy your trade show booth? If you are working within limited budget you want to develop your booth in phases. Execute the high priority areas of the booth first and add the remaining sections, as funds become available. This will allow you to build your booth without compromising quality.
"Recurring costs such as shipping, installation and dismantling, and storage can be quite significant over the life of the booth. Ideally, your booth should consist of lightweight, durable materials and be constructed using techniques that simplify set-up."
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