As you start exploring your exhibit design & marketing in 2019, think about your connected customers. They are independent, yet highly interconnected. "Though they are confident they can access the information they need and chart their own course, the way is often unclear and the road bumpy and winding."
"Even as connected consumers take pride in their independence and celebrate
their individuality, they are reliant on other consumers and brands/products to
express, confirm, and even define this independence and individuality."
You will be remembered if you help people connect, remove barriers, and make your exhibit design that captures the mind and inspires the heart!
Images in the video by Arthur Patryk and world wide web (apatryk@skybay.com)
Booth designs and architectrure is the copyright material of the respective brands.