As our culture gets hooked into carrying tomorrow's load with the illusive strength of technology, we are being emptied out of the strength and the will of our ordered mind of today. Anxiety has crept into every aspect of our interaction, leading more and more brand to adopt human qualities — approachable, likeable and vulnerable.
Brands are unlocking customers' latent anxieties and desires through face to face listening, netnography and emphatic research. To effectively address these anxieties and desires, we saw exhibitors leaning towards the human side of their brand. The exhibitors at RSA 2019 were physically attractive, intellectually compelling, socially engaging and emotionally appealing.
As this paradigm shift takes place, we are your partners in harnessing your exhibiting powers and help build a human — centric brand that is physically forthcoming, intellectually inventive and emotionally enriching!