By creating exciting interactions among your clients and prospects, who who have similar desires and aspirations, you transcend your brand products and services from the weary business of transaction into the higher realms of association and conversation.
Live brand events creates positive impression in the mind of the consumer (partially because of the social interactions with other people), "the experience itself becomes a tool for connecting and bonding with others by, for example, talking with family members or friends about the stimulating, captivating experience."
“Good marketing or advertising is about giving your audience a reason to care about your brand, showing them the 'why' they should care, and then making their experience as fans/consumers better for it.”
In the digital age of "DIY" people are craving for one-on-one attention and hand-holding.
They want familiarity in business, and quality touchpoints. The more personal (not personalization) service, you offer your prospects, the more likely you’ll be to convert them into customers and brand advocates.
Events help yours brand to become personal — that is impossible to recreate digitally.
Inspiring your audience through online content, social media, and digital story telling is a proven method. But, the social media deluge is driving a shift.
“The millennials who are the most likely to part with their cash are finding those they invest with in person. They have invested and seen it not work out - and so now they are leaning into their senses or intuition by actually connecting with the people they want to work with in person this time.”
Technology driven unique experiences is gaining much traction. On top of that you get a chance to show off your quality service. Thus, fascinating your fans with memorable and interactive, shapes their perceptions of your company.
"Millennials love experiences, and experiential marketing is a great way to target this brand savvy demographic. This experience-based shopping has already seen major success."
(Study by IBM iX)
In the “connection economy ” value is generated by making connections, rather than "pumping widgets out of the tail end of an assembly line."
As a potential vendor, your job is to help your client succeed on all fronts — above and beyond the services, that they hire you for. By inviting quality speakers at your events, providing networking opportunities, and carefully orchestrating introductions, you become more than just a vendor; you become a connector and a value added resource, too.
INTENT, CONTEXT AND IDENTITY will help marketers more effectively reach their targeted customers.
Although you deliver a superior service and take opportunities to ask for referrals, nothing sparks a reminder like an in-person interaction. People are more willing to introduce their connections to people they know and trust. When you authentically connect with attendees in person, you’ll earn their trust and respect. Use this to your advantage to drive further ROI from in-person interactions.
Events allow consumers to try out products in real time before they buy it and take a hands on approach with the purchase process.
They can give you valuable feedback in real time, which will allow you to address potential questions or issues right away, creating happy, informed customers.
The current paradigm of commerce isn’t about digital – it’s about connection.
Also called the ‘relationship economy’, the ‘experience economy’ and even, by Rolf Jensen, the ‘dream society’, the connection economy should place human interaction at the heart of every business. Success is measured by the ability to create and connect.
As Dean van Leeuwen says, “the ability to form meaningful, emotional connections and relationships…and will have as far reaching an impact as the industrial revolution had 200 years ago.”
PLANNING AND SURVEYS
The success of your private event depends on understanding what your attendees expect to get out of your event.
Conduct extensive surveys of your stakeholders (attendees, exhibitors, etc.) to determine why they’d attend your private event in lieu of some other show.
SPONSORS AND PARTNERS
Maybe for purposes of revenue or sharing the work you don’t want to go it alone. But remember having “partners” in an event means you also have more people to answer to and possibly slow your decision making.
ADOPTING AN ACHIEVABLE BUDGET
The costs of sponsoring your own event can be a real eye-opener. Even if, you own your own event space, all the operational expenses that would otherwise be borne by a third party now becomes your responsibility.
Include line items for everything from booth design, setup and tear down, venue/exhibit facility rental fees, marketing expenses, insurance, and security.
Think carefully about your venue. Does it have the adequate space, ambiance, and amenities for audience and your programming?
1. Consider the varying needs of main lectures, break-out events, or accommodating your VIPs.
2. Do you have sufficient furniture and A/V resources?
3. Do you have banquet and janitorial help on-call?
4. Is parking adequate?
5. If you need ancillary hotel or contractor help, research and secure those six months in advance.
6. Book a block of rooms at a nearby hotel, and check to see if the hotel is willing to provide shuttle transportation to and from your venue.
Map out a timeline for all events you hope to hold, and include a sufficient buffer to make up for latecomers, lunch breaks, technical difficulties, and other common sources of delays.
Decide who will give your introductory and closing remarks, what type of programming will fill the morning and afternoons, whether you’d like to include a guest speaker or demo/product launch, and any after-the-event parties you may want to organize.
Be mindful of:
SIGNAGE AND DISPLAY MATERIALS
The display materials you’ve used for external trade shows will likely need to be supplemented for your private event. You will need way-finding signage, designated staff to help with attendees needs, and perhaps digital signage that you can update on-the-fly to present news and developments.
A follow-up assessment is critical in determining if you have obtained the results that justify the extra work of hosting the event. You will make some mistakes and find things to improve in your inaugural event.
However, it’s when you think everything is perfect and smooth that you need to really think about shaking it up so your event doesn’t get stale in participants eyes!
The real-time screen sharing works by the presenter uploading his/her PowerPoint, Keynote, Google Slides or other presentation program. The system allows for animations, transition and embedded video.
In addition, the product provides for digital Q&A, live polling, twitter feeds, audience note-taking and analytics. Attendees gain access through a web app with a custom short web address (no download required).
Good quality Wi-Fi access for attendees greatly enhances the experience.
MeetingPulse’s second screen feature is their real-time Pulse product that allows the speaker to see in real-time the “pulse” of the room.
Participants can vote at any time that they like the content being delivered, disagree with it, are confused by it or they want the speaker to speed up. The speaker can see the audience sentiment immediately and react to the room’s feedback as it happens.
There are lead capture capabilities if desired, and also raffle capabilities to randomly pick a member of the audience. At the end of the presentation, the speaker or event host can see the spikes of audience emotions correlated to the timeline of the presentation.
ConnexMe has similar features to Glisser, including web-based slide distribution, digital note-taking on the slides, live sharing of the slides, audience response polling, and live questions.
Additionally, there are many engagement tools such as audience-generated heat maps in response to polls, presenter and attendee annotation, and other tools.
It is part of an overall event app which includes agendas, push notifications, private messaging to other attendees, session evaluations and event analytics.
ConnexMe is a native event app (both iOS and Android) with web applications for the interactive features.
ATIV Event Pilot is a high-end mobile app company designed specifically for large scientific meetings including detailed listing of abstracts, poster sessions and more. However, one of their features includes the ability to share PowerPoint presentations with note-taking, polling and other features. This feature is uncommon with many event app companies.
This product allows presenters to share their slides with anyone via a mobile device with web access (including remote audiences).
Participants can respond to poll questions, ask questions through the system and amplify the social media impact by posting comments and sharing the presentation to Twitter, Facebook and other channels. One of the strengths of FXP | touch is the analytic capabilities that measure real-time participant engagement, focus, and all activities when using the system. The name and email address of attendees are recorded as well as the exact moment they joined.
Educational Measures provides the set-up, network and mobile devices/iPads loaded with their software. This raises analytics to a very high level. In addition to second screen services, polling, attendee annotation and slide saving are included.
This product provides very detailed analytics, tracking attendees who ask questions through the system, how they respond to polls, what specific slides were saved and what notes were taken. It gives very detailed analytics of participant engagement measured minute-by-minute throughout the presentation.
Skyline can help you from design through installation handling all the details. And, with Skyline's worldwide network, we can help you no mater where your event is located.
Skyline truly can be your single source with modular display systems, custom capabilities and large-format graphics.
Why purchase for a one-time event? Skyline's variety of rental components to give you the look you want without having to invest in exhibit hardware.
Transform your brand into a larger-than-life event for attendees and staff with creative architecture, bold graphics and interactive elements. Skyline can help with all aspects of your memorable experience.
Exclusive spaces create a greater experience for special guests. At CES, highly qualified buyers were invited to the VIP lounge for refreshments and meeting a celebrity representative.
The 120' x 120' American Eurocopter exhibit, designed by Skyline, was honored with an Event Design silver award in the 'Best Modular + Custom Environment' category.
BUILD YOUR EVENTS ON OUR WEALTH OF KNOWLEDGE BASE