85% of what attendees remember about your booth is the booth staffers!




Trade shows are governed by many hidden, unbending rules. But you won't find these vital rules written in any show book.

Listen and Learn 18 unwritten rules that govern how effective you are at your trade shows. These rules include:

  • Booth Staffing
  • Exhibit Design
  • Pre-Show Planning
  • At-Show Activities
  • Post-Show Follow Up
  • And more!