WHO ARE YOUR BUYERS?

As marketers, you need to re-create brands that behave like humans — approachable and likeable, but also vulnerable. In other words, your buyers are looking for brands that are authentic and honest. Your buyers are inspired by human-centric brands that treat them as friends, becoming an essential part of their 'lifescape'.

Trade shows, conferences and hosted events are your chance to win the struggle for the hearts and minds of your buyers by identifying your brand with the attributes and emotions of your buyers. Get to know them. Craft meaningful experiences. Show them, "What does it mean to be human in a digital world?" 

Before, you get busy with the logistics of your next trade show, know that the finite attention of buyers is not going to grow. Be passionate about your messaging to be as meaningful as possible for the finite attention of your buyers who  “have higher buying power than ever before, are value-driven and more digitally savvy—as well as advertising adverse.”

 

Here, we have featured a few ways to get to know your buyers.

 

We are here to Help You Trade!   

@SkylineBayArea, #HelpingTheWorldTrade

 

 
 
 

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NORTH AMERICAN TRADE SHOWS FOR THIRD QUARTER — GET AHEAD OF THE GAME

Get set for July, August, and September. It is closer than you think! 

Top North American trade shows include Global Business Travel Association (GBTA) held in Boston, Las Vegas’ Magic Retail fashion marketplace, CEDIA in San Diego,  and PackExpo held in Las Vegas.

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ARE YOU PREPARED FOR THIS NEW CLASS OF BUYERS AND SELLERS?

There are some key thoughts to bear in mind when considering the these new attendees at trade shows. Brands  will need to adapt their overall selling approaches to be compatible with the millennial way of thinking.

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CLIMB OUT OF THE PITFALLS OF A SECOND- CLASS BOOTH LOCATION — ATTRACT YOUR BUYERS IN INNOVATIVE WAYS

Stuck back in the corner of the show hall? Don't fret.Use all elements of your exhibit design to stand out from the crowd and make a realizable impression.

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YOU DO WANT TO GET QUALIFIED LEADS. CORRECT? START WITH EFFECTIVE NETWORKING TO KNOW YOUR BUYERS

Addressing the age old cencern for marketers — you simply do not want a pile of dead-end leads — you want qualified information that your sales force can make something out of it.

 

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YES, YOUR PROSPECTS (BUYERS) WANTS TO BE STOPPED AND ASKED QUESTIONS. IDEAS FOR CONVERSATION STARTERS

One of the hardest things about staffing is knowing how to start a conversation without feeling like a used car salesman. Here are 10 sample questions.

 

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TRADE SHOWS FOR STARTUP MINDSET. THE WHY & WHY NOT?

Heading to your first trade show as a start-up company? Here are some vialble tips for you to get to know your pre-planning promotions and how to make an impression.

 

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THE HEART OF HOSPITALITY  —  ART OF WINNING EMOTIONS

“The heart of hospitality is about creating space for someone to feel seen and heard and loved. It's about declaring your table a safe zone, a place of warmth and nourishment.”

 

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JOIN US LIVE, MAY 17, 2017

Social Media is a great medium for getting more people to your trade show booth! Attend this live webinar to learn:
    •    Which social media websites to use
    •    What content works best in social media
    •    Examples of pre-show, at-show, and post-show promotions and social media websites

Then get your trade show questions answered in a lively Q&A session.

 

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Live Session I, Wednesday, May 17, 2017, 9:00AM PST

Live Session II, Wednesday, May 17, 2017 11:00AM PST 

 
 

We energize your marketing with creative content, perfect promotions, exemplary exhibits and cost sustaining products and services.

Learn more about our products, and access our whopping knowledge base for result driven marketing. Explore our expanding marketing library and our growing idea collections.

 

 

 

With over 100 patents, and winner of multiple design awards, we are in the business of growing your business. We build INNOVATIVE spaces that delivers memorable brand experience for our clients attending trade shows and events

 

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