As marketers, you need to re-create brands that behave like humans — approachable and likeable, but also vulnerable. In other words, your buyers are looking for brands that are authentic and honest. Your buyers are inspired by human-centric brands that treat them as friends, becoming an essential part of their 'lifescape'.
Trade shows, conferences and hosted events are your chance to win the struggle for the hearts and minds of your buyers by identifying your brand with the attributes and emotions of your buyers. Get to know them. Craft meaningful experiences. Show them, "What does it mean to be human in a digital world?"
Before, you get busy with the logistics of your next trade show, know that the finite attention of buyers is not going to grow. Be passionate about your messaging to be as meaningful as possible for the finite attention of your buyers who “have higher buying power than ever before, are value-driven and more digitally savvy—as well as advertising adverse.”
Here, we have featured a few ways to get to know your buyers.
We are here to Help You Trade!
Social Media is a great medium for getting more people to your trade show booth! Attend this live webinar to learn:
• Which social media websites to use
• What content works best in social media
• Examples of pre-show, at-show, and post-show promotions and social media websites
Then get your trade show questions answered in a lively Q&A session.
We energize your marketing with creative content, perfect promotions, exemplary exhibits and cost sustaining products and services.