SMARTPHONES, SOCIAL MEDIA, TRADE SHOWS AND THE 43.5%
How Can Hashtags Help My Business?
Hashtags when optimized by phrases or keywords pertaining to your industry, you grow tentacles and appear on different feeds.
#TasteSuccess was the theme of our campaign and #ExhibitorLive was the show and Vegas was the venue
Hashtags makes your brand easy to discover. Once you’re easier to discover, you’re likely to see higher social media traffic. Hashtag searches occur on Facebook, Twitter and Instagram all the time and google+. H
Hashtags are a great way to help showcase brand advocate recommendations. Nielsen discovered 92% of consumers trust brand advocates over businesses.
Questions to ponder before YOU COME UP WITH HASHTAGS for a specific venue or EVENT?
Know your personas. Know your objectives.
Determine the objective of the search. There is too much data to just jump into it.
2. Do you want to see what current customers are saying (customer service opportunity)?
3. Do you want to determine how you stack up against your competition?
4. Do you want to know about the perception of your brand?
5. Do you have a service and want to know how to optimize? Listen for customer feedback.
6. Do you need to strengthen brand awareness efforts?
Make a list of the keywords you specifically utilize for your social media/brand
Make a list of keywords associated with your industry (this will help you find and see competitors).
Create guidelines for how far back you will go back to look for comments/interactions. Jot down your findings in a spreadsheet. Depending on the comments, think how you can improve upon it?
Draw up guidelines for how findings are handled. For example, how will you respond to bad comments/reviews?
What verbage to use to show your support for positive comments/reviews?
How do you respond when others talk about your competitors in a favorable light?
How do you respond to your competitors when people say negative things about them? (See how Wendy’s handled McDonald’s Black Friday Tweet Fail.)
When and where do you use your branded hashtag(s)?
NOW, THAT YOU HAVE DONE YOUR RESEARCH AND ESTABLISHED A GUIDELINE Here are some thoughts for starting your own marketing snowball
RiteTag offers up-to-date usage data to show you how hashtags are performing in the real world. While the premium plans offer more functionality, the basic free plan still offers plenty of utility.
Hashtagify.me is another great tool for finding trending hashtags on Twitter. Plus, it also has an option to get email updates on trending hashtags as well. It offers free and premium plans for all sizes of companies, from individual users up to enterprise accounts.
Tweepi is also a great tool that allows you to follow either the followers or the friends (i.e. mutual followers) of a Twitter user of your choice.
What study shows about the usage hashtags in these 3 channels —
AND WHAT OUR EXPERIENCE COUNTS FOR at #ExhibitorLive 2018
For Twitter: According to a recent study you should indulge in posting only one or two hashtags per tweet, as that has proved to increase engagement on your content by 21 percent.
The same article also states that if you use three or more hashtags per message, you lower engagement by almost 17 percent. However, our recent experience #ExhibitorLIVE shows otherwise. Again keep in mind, this is based on very low sampling, hyper-segmented audience in the 2 day event
2 HASHTAGS GENERATED LESS ENGAGEMENT AS OPPOSED TO 5 HASHTAGS. 3 Could be the MAGIC NUMBER
For Facebook: "In some cases, studies suggest that Facebook posts without hashtags receive greater engagement than the ones that contain multiple hashtags." Your best bet — BE BRAVE AND KEEP AT IT.
According to one report, posts with hashtags received only 0.8 percent viral reach, while posts without hashtags had 1.30 percent viral reach.
USING 3 HASHTAGS, 2 HASHTAGS AND 1 HASHTAG IN FACEBOOK — YOU BE THE JUDGE
If you are using @facebook for your marketing, here are the 2018 updates that you should be aware about. It is particularly palatable for event marketers, if they know how to use the inner workings of hashtags
For Instagram: Yes, it is customary for Instagram posts to contain up to 15-20 hashtags in some cases. However, it is important to keep it relevant to the post.
TO BE RELEVANT, WE Incorporated THE VENUE, THE INDUSTRY, THE TARGET AUDIENCE, THE BRAND, THE MISSION, THE FEELING OF THE BRAND, THE CREATIVE DIFFERENCE AND OF COURSE, THE OVERACHING AUDIENCE
According to a study, interactions are highest on Instagram posts with 11 plus (different) hashtags. Note: The new hashtag-following feature could potentially change the way user accounts are followed, and this has potentially far-reaching implications for those heavily invested in the platform.
If you use @instagram for your marketing, you should know these latest features. Based onyour YOUR engagement, your brand exposure just might be restricted.
Shawn Lacagnina is an expert at face-to-face marketing with over 20+ years experience helping clients successfully communicate their image and message to their audience. For more information on trade show displays, trade show booths, and trade show exhibits in Houston, please email Shawn directly at ShawnL@skylinehouston.com or visit http://www.skylinehouston.com.
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