With the threat of the Coronavirus, more people are taking pause before booking their travel to their next event. This is a unique situation, and hopefully will be over soon. However, as trade show and event professionals you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus. Update as of 2/13/2020 this event was cancelled due to so many companies deciding not to attend because of Coronavirus fears.Read More
To create something exceptional, your mindset must be relentlessly focused on the smallest detail
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients.
What they don’t want is to take too much time having to read through irrelevant information in order to get what they need.
Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.Read More
When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to co-operation. (Not really, but we like to indulge in this game of deception.)
THE GLOBAL TRADE NARRATIVE
The Open Markets Institute, an anti-monopoly think tank, released data on June 2019 showing an increase in market concentration in a wide range of US industries, from makers of dry cat food to adult websites. "In many cases, a handful of firms control more than 50% of the markets. More neutral sources also estimate bigger firms are taking up a larger share of America’s economy."
In many markets for goods and services, there are fewer domestic producers. So instead of going to the local pharmacy, we now go to a chain store. There are fewer airlines, insurance companies, and companies that operate hospitals. In newer industries created by advances in technology there is also lots of concentration. We buy most of our books from Amazon, network socially on Facebook (which also owns Instagram), and have a cell phone contract with one of a few providers.
Bottom line, your competition is few, but fierce.... What are you going to do about it?
Are you looking for a way to bring your brand directly to the forefront of your niche market?
FIRST, DEFINE YOUR UNIQUE SELLING PROPOSITION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.
NOW, .... READ ON....
Why incorporate a trade show exhibit into your current marketing mix?
Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.
Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.Read More
The ROI of your trade show exhibit is directly influenced by your actions and decisions
But that control is a double-edged sword. With it comes the burden of knowing that your decisions might also set the stage for poor performance. Here, we have offered bits of advice to help ensure that your display generates a positive return. These are the tips that veteran exhibitors (many of our clients) use to make certain their efforts contribute to their company’s bottom lines.
You’ve invested a hefty sum of money into your trade show display. We take it very seriously when it comes to your Return on Investment.Read More
When you exhibit at a trade show, you are not only competing with your competitors, you are competing against every single exhibitor. So, how do you stand out? THE SHORT ANSWER, BE STUNNING.....
Your audience gets bored with your product — no matter how compelling the offer is
“You’re only given one little spark of madness,” said the late actor and comedian Robin Williams. “You mustn’t lose it."
This is true for your business as well.
Williams used his spark to ignite his comedic rocket and blast past the established boundaries of his craft. Your trade show arena provides a similar avenue to show off your spark: It enables you to push beyond the established boundaries.
THE TOUGH JOB OF THE EVENT MANAGER
When exhibiting in the industry of your trade, standing out among competitors is a tough job. You've done the hard work to have a unique and quality offering, but how do you cut through the clutter of the sameness and get aspiring attendees to visit your trade show display.
So how do you compete with the bells and whistles of your competitors to get the attention of solid leads? Here are 5 progressive ways that can help you maximize foot traffic to your booth so that you have a successful experience.Read More
YOU WANT PEOPLE TO STOP BY YOUR TRADE SHOW BOOTH.
WHEN THEY DO, ARE YOU EQUIPPED WITH THE TOOLS OF INTERACTION?
First, let's take a quick tour of neuroeconomics.
Neuroeconomics is an emerging field that combines economics with biology, neuroscience and psychology
In a series of studies spanning across 9 years, Dr. Paul J. Zak found that Oxytocin (aka the cuddle drug) is the "social glue that binds families, communities and societies." Hence, it acts as a lubricant in our every day capitalistic commerce of trade and transaction.Read More
Event marketing is one of the most effective ways to connect with your audience and move them down the sales funnel. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and prospects face-to-face. Exhibiting with your trade show display offers you a chance to not only make direct sales, but to form relationships that will last for years to come.
By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help:Read More
CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE
EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.
You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.
The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.
"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."