Tradeshow Tonic

Trade Show Design: 30 years of Innovation with a Vision

Published on Jan 4, 2011 5:24:00 PM

Trade Show Exhibit Designer and Producer Celebrates Milestone Anniversary

ST. PAUL (December, 2010) -- It started in December of 1980 with a primitive version of the pop-up display in the trunk of a K-car and the drive to innovate. Thirty years later, Skyline Exhibits has nearly 100 Design Centers throughout North America, representation in 40 countries, and designs exhibits of all sizes for some of the world's most recognizable companies.

"Looking back, it's been an amazing evolution," stated Bill Dierberger, President, Skyline Exhibits. "We started with one simple system meant to fill a 10-foot space. Now, large, even massive, structures are on our set-up floor every day, some with multiple levels. The exhibit industry has come so far and we feel Skyline has played a significant role in that growth."

In the Beginning
There were no showrooms. Product demonstrations were commonly performed at clients' offices. A pop-up frame compact enough to be transported in the trunk of a K-car would 'wow' onlookers when it magically expanded to create a display. "The pop-up revolutionized the portable segment of the industry," added Dierberger. "It gave exhibitors a good way to present their brand and products, yet it was easy to transport and set up." Upon further development, Skyline's Mirage® display soon became, and remains today, the most popular pop-up in the world.

Building the Team
The popularity of Skyline's portable products led to rapid growth. Twice, in 1987 and 1988, Skyline was included on the Inc. 500 list of fastest growing private companies. Exclusive dealers were added to serve areas throughout the United States and Canada, followed by Mexico and countries abroad. Dealer offices employed exhibiting consultants, designers, artists and service technicians to meet the growing demand for turnkey service.

Carrying Through a Philosophy
Having made its mark in the portable arena engineering systems that displayed big, but packed small and light, Skyline turned its attention to the larger exhibit market intent on offering exhibitors the same benefits. At the time, traditional custom exhibit builders using heavy materials like wood and laminates dominated the market.

SkyTruss® was Skyline's first modular system to make an impact. It shared the structural integrity of welded box truss, but hinged joints on opposite sides of each section allowed it to fold flat and pack much smaller. Exhibitors began to realize significant savings on exhibit operating expenses like shipping, storage and drayage.

 

Changing the Face of Custom Modular
Over the last two decades, Skyline has developed a host of compatible modular systems and accessories. The popularity of custom modular and hybrid -- a mix of modular and traditional custom -- exhibits is high and trending higher. Skyline continues to develop new, market-driven products taking advantage of the latest technologies in graphics and electronics. Its newest modular product, the Envoy® Exhibit System, was recently recognized with a Buyers Choice award and an Exhibitor Product Design award.

At the Highest Level
Skyline is now competing favorably at the industry's highest level, recently winning a silver Event Design award for its Eurocopter exhibit. The design showcased 5 helicopters in a massive 120' x 120' space and featured a two-story structure with multiple VIP lounges and meeting rooms.

Skyline also has multiple high-profile clients exhibiting at the Consumer Electronics Show (CES), the largest show in North America. "We're very excited to see the impact our exhibits will have at CES," said Scott Roschi, Skyline's creative director. "The design and build will have people asking if that's really a Skyline exhibit. Our capabilities right now are light-years ahead of where we began."

Looking Ahead
"It's hard to envision where Skyline will be in the next 30 years," concluded Dierberger, "Technology changes so fast and affects everything we do. But I do know that Skyline will continue to do what it does well: live on the cutting edge of technology, embrace design, advocate education and perform for our clients. Those principles have carried us through 30 years and I trust they will carry us for many more to come."

___

Skyline Exhibits is North America's leading brand of exhibit systems. Known for high-quality manufacturing, cost-saving portability, innovative functionality, creative design and exhibitor education, Skyline has nearly 100 Design Centers in North America and representation in 40 countries. The company manufactures a broad range of products for trade shows and events -- from banner stands and pop-up displays to large custom modular exhibits. With 20 integrated exhibit systems, state-of-the-art production of large-format graphics and options for exhibit rental and services, Skyline provides exhibit solutions for virtually any size or budget.

Topics: Trade Show Exhibits, Trade Show Graphics, Pop up displays, Tradeshow booth design, Trade show booth, Trade show convention, Trade Show Exhibit, Portable Display Booths, Trade Show Tonic, Skyline Innovative Products, Trade Show Marketing, Trade show ROI, Tradeshow ROO

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