Timeless and as perfectly simple as Coco Chanel’s “Little Black Dress,” Skyline introduced the Mirage in June of 1985. Accessible for all businesses who understood the value of trade shows, the Mirage leveled the playing field and provided the opportunity for companies of all sizes to exhibit in a bold, professional way with minimum investment and the added benefit of being able to set-up and take-down their own exhibit.
Following the example set by Chanel, the pop-up exhibit secured its place in tradeshow history and changed exhibiting – forever.
Skyline’s Mirage first burst onto the exhibit scene fully draped in velvet loop fabric panels. At this time, individual photo graphic panels and vinyl lettered wraparound headers were velcroed onto the exhibit back wall. This presented an affordable and professional exhibit presentation in the 80’s.
A few seasons later, the velvet loop panels were replaced with dramatic large scale graphics. No need to switch out the Mirage exhibit frame, only the graphics of the trade show display, for a completely different look with more impact on the show floor.
Enter today, and the graphic treatments and accessory items for the pop-up exhibit has continued to evolve. Today, any combination of backlit graphics can be combined with static graphics or bubble-shaped graphics creating a truly unique looking trade show exhibit. Add monitors directly mounted onto the pop-up frame, shelves and/or freestanding counters to create a uniquely functional and structural appearance.
Today, considered an essential component to many trade show marketing programs, the pop-up Mirage display can be dressed up or down to provide many different looks and functions. Also, beyond the 10’ curved back wall, the exhibit can be used to build a peninsula or small island booth by combining flat and curved frames of different sizes covered on both sides with graphics. It is also possible to increase the standard 8’ frame height to take advantage of the height available in larger exhibit spaces.
Recently a company updated their original 10’ Mirage purchased in 1987 with the new Backlit LED Graphics. The effect was WOW! Even more impressive was the fact that their original 10’ Mirage exhibit was still providing this company with excellent service after all of these years of travel and shows.
Almost 30 years later and still going strong, the Mirage remains the secret of trade show chic. It’s never out of fashion.
To learn more about the most effective strategies and tactics exhibitors are using to boost results and stretch budgets, read the What’s Working In Exhibiting white paper.
About the Author: With over 25+ years of B2B face-to-face marketing experience, Linda-Marie’s expertise is in the development of on-target strategies focused to meet client marketing objectives while providing a competitive edge on the trade show floor. Servicing Southern California from Skyline Orange County she advises exhibitors on their California trade show displays