Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.
To help you whittle through the nearly infinite choices of giveaways, I’ve grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.
|Cheap stuff||Doesn’t cost much so you can give them to a lot of people||Will not reflect well on your brand if they appear too low in quality, let alone break quickly|
|Nice stuff||Will get you noticed favorably by your clients and prospects||Usually can’t afford to give to everyone at a show|
|Trendy stuff||Can get more people’s attention||May not get the right people’s attention|
|Educational stuff||Can use to attract only the people who are qualified prospects||Takes effort to research and publish, and may not attract all your best prospects|
|Your stuff||Can use to attract only the people who are qualified prospects||Will not motivate people who only care about themselves personally; plus may get fewer leads (bad if lead quantity, not lead quality, is your sole metric)|
|Wearable stuff||High perceived value and can put your logo on it||If not good looking no one will want it, and it may end up in a drawer; plus “I’ve got enough t-shirts.”|
|Edible stuff||Will attract grateful attendees||Prospects are left with nothing that has your name on it, and you may pay double – cost to buy, plus cost to pay show hall a corking fee to giveaway food and drink|
I hope that gives you some good ideas about which direction you take next when strategizing for your future events.
And if you get bored saying “giveaway” over and over again, here are 10 more words you can use to describe them:
10 Other Names For Giveaways:
- Corporate gifts
- Swag (acronym for “Samples, Wearables, And Gifts”)
- Advertising specialties
No matter what they are called, a well-chosen giveaway can help you drive more traffic to your trade show booth, boost your brand awareness, and help you deepen relationships with clients and prospects.
Discover the best tactics exhibitors are using today to boost their results and stretch their budgets in the What’s Working In Exhibiting white paper.
About the Author: Mike Thimmesch is Skyline Exhibits' Director of Lead Generation and Industry Relations, with over 20 years of Marketing and Trade Show Display Marketing experience.