Tradeshow Tonic

Tips for Start Ups — Things to Keep in Mind for Your First Trade Show

Posted on Apr 24, 2017 5:04:03 PM

 

Updated June 2018

 

Congratulations!
 
Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time for business owners where you can take your company to the next level.
 
At this stage, trade shows can present you with a great opportunity to reach a large audience of potential clients in a meaningful and personal way. Check out some pointers for your first trade show.
 
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Topics: Startup Growth, The Art of Start, Startup, trade shows for startups

HOW TO CONNECT AT TRADE SHOWS WITH THESE EMERGING BUYERS AND SELLERS

Posted on Apr 21, 2017 4:43:02 PM

 

 

WHO ARE THESE SHINY NEW SET OF BUYERS AND SELLERS?

If you have guessed it, more power to you.

If not, the media has labeled this vast chunk of buyers and sellers as MILLENIALS.

Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33% – mostly older Millennials — consider themselves part of the next older cohort, Generation X.

Millennials will soon become the nation’s largest living generation.

They already have surpassed Generation X to make up the largest share of the U.S. workforce. There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively connect with them.

 

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Topics: networking opportunities at trade shows, Booth Staffers

KNOW THE BENEFITS AND OVERCOME THE FEAR OF PUBLIC SPEAKING AT EVENTS AND TRADE SHOWS

Posted on Mar 6, 2017 5:08:11 PM

 

 

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. 

There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

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Topics: public speaking, Brand Exhibiting, Brand Marketing, Brand Perception

FOR-PROFITS — AMPLIFY YOUR MESSAGE WITH CAUSE MARKETING

Posted on Feb 10, 2017 12:27:50 PM

 

 

 

“There is immense power in an idea, because it unites people. It motivates them toward change. But the real power lies in their unity, in coming together – if enough can be rallied to a cause, no matter how ridiculous, it will be seen and heard.”

Now imagine expanding this cause into a viable brand marketing plan for your business?

 

WHAT IS CAUSE MARKETING

“Cause Marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.”

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Topics: Trade Show Exhibits, Small trade shows, Trade Show Displays

DIGITAL TRANSFORMATION OF TRADE SHOWS

Posted on Feb 8, 2017 5:23:07 PM

 


Every trade show exhibit has some sort of digital content— IN FACT, IT IS THE COMING AGE OF DIGITAL GRADUATION

In fact, according to our latest research, 75% of exhibitors said they used technology and digital content in their booth in the past twelve months. That number increases to 86% for island exhibitors.

Also, about a third of exhibitors that do not use tech now, plan to start using it during the next 12 months, which would increase tech use to over 80% of all exhibitors.

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Topics: digital marketing, Tradeshow tonic

LOOK SHARP. PREVENT DISPLAY BOOTH DAMAGE. INTRODUCING SKYLINE VAULT.

Posted on Dec 3, 2016 2:05:00 PM

 

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Topics: trade show logistics, trade show booth graphics

KICK OUT THESE 8 EXHIBITING ERRORS

Posted on Nov 3, 2016 1:32:45 PM

 

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Topics: Trade show budgeting, Trade show Trends, trade show promotion, Trade show ROI, Tradeshow Booth Staffing

REMARKABLY Boost Your Trade Show Results WITH QUALITY LEADS

Posted on Sep 2, 2016 12:56:57 PM

 

Trade shows are the largest single expense for B2B marketers. However, you are in control. In light of recent research, the onus is on you to boost your results, and ensure your trade shows are more of an investment.

We are here to help. Stay on course. It will lead you to the top.

Here are 10 ways you can drive noticeably greater results from your trade show program:

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Topics: Trade show exhibit design, Trade Show Exhibits, trade show exhibiting

AV TECHNOLOGY FOR FLAWLESS EXHIBIT DESIGN EXECUTION

Posted on Aug 9, 2016 5:27:35 PM



 

TAKE CHARGE OF YOUR 'HACKERSPACE'

 

Your event is tomorrow and your images are not showing up on the monitor.  HERE ARE 18 TIPS that you need to know TO PREPARE FOR SUCCESSFUL EXHIBITING.

It’s late, you traveled all day, and the AV tech is nowhere to be found.  There are some simple things that can make or break your next event that you should all know.  From who to call in the event your technology is not working, to why the same thing you successfully tested at the office is now not viewable at the show.

However, no one wants to ask what may appear to be an obvious question. So, here are some basic tips that you may follow, to have a a flawless execution of your exhibit design.

 

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Topics: Exhibit Design, Technology, trade show technology

FINISH STRONG — TRADE SHOW CALENDAR — 4th QUARTER

Posted on Aug 9, 2016 1:44:32 PM

 
 
 

MAKE A SPLASH. Finish the YEAR STRONG WITH 50 FASTEST GROWING SHOWS

Take a comprehensive look at the Top North American Trade Show calendar in the 4th Quarter of 2016. It spans across various industries #Healthcare, #Manufacturing, #ProfessionalServices and other. Congratulations to FABTECHThe Pack Expo, American Society of Anesthesiologists, AAPEX (Automotive Aftermarket Products Expo), NBAA (Business Aviation Convention & Exhibition) for being honored as part of the 50 fastest-growing shows by The Trade Show Executive. 

Remember to register early for these Fall trade shows!

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Topics: Trade shows, trade show calendar

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