Tradeshow Tonic

Updated June 2018

WHO ARE THESE SHINY NEW SET OF BUYERS AND SELLERS?

If you have guessed it, more power to you.

If not, the media has labeled this vast chunk of buyers and sellers as MILLENIALS.

Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33% – mostly older Millennials — consider themselves part of the next older cohort, Generation X.

Millennials will soon become the nation’s largest living generation.

They already have surpassed Generation X to make up the largest share of the U.S. workforce. There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively connect with them.

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. 

There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

“There is immense power in an idea, because it unites people. It motivates them toward change. But the real power lies in their unity, in coming together – if enough can be rallied to a cause, no matter how ridiculous, it will be seen and heard.”

Now imagine expanding this cause into a viable brand marketing plan for your business?

WHAT IS CAUSE MARKETING

“Cause Marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.”

Every trade show exhibit has some sort of digital content— IN FACT, IT IS THE COMING AGE OF DIGITAL GRADUATION

In fact, according to our latest research, 75% of exhibitors said they used technology and digital content in their booth in the past twelve months. That number increases to 86% for island exhibitors.

Also, about a third of exhibitors that do not use tech now, plan to start using it during the next 12 months, which would increase tech use to over 80% of all exhibitors.

TAKE CHARGE OF YOUR 'HACKERSPACE'

Your event is tomorrow and your images are not showing up on the monitor.  HERE ARE 18 TIPS that you need to know TO PREPARE FOR SUCCESSFUL EXHIBITING.

It’s late, you traveled all day, and the AV tech is nowhere to be found.  There are some simple things that can make or break your next event that you should all know.  From who to call in the event your technology is not working, to why the same thing you successfully tested at the office is now not viewable at the show.

However, no one wants to ask what may appear to be an obvious question. So, here are some basic tips that you may follow, to have a a flawless execution of your exhibit design.

MAKE A SPLASH. Finish the YEAR STRONG WITH 50 FASTEST GROWING SHOWS

Take a comprehensive look at the Top North American Trade Show calendar in the 4th Quarter of 2016. It spans across various industries #Healthcare, #Manufacturing, #ProfessionalServices and other. Congratulations to FABTECH, The Pack Expo, American Society of Anesthesiologists, AAPEX (Automotive Aftermarket Products Expo), NBAA (Business Aviation Convention & Exhibition) for being honored as part of the 50 fastest-growing shows by The Trade Show Executive. 

Remember to register early for these Fall trade shows!