Updated June 2018
Pre and Post Show Planning are Key
If you want to convert leads to sales, be sure your trade show efforts don’t begin with display set-up and end with display tear-down. Before the show reach out to any contacts you already have and also ask the event organizer for the pre-registration list of attendees. You can reach out to these individuals – using email, mail, and telephone—to let them know you will be at the event.
After the event, it is necessary to follow up with any leads you gathered at the trade show. Work closely with your sales team and develop a nurturing plan that makes sense for your audience. Only through these efforts will you be able to capitalize on your efforts during the trade show.
Don’t Overlook the Importance of OLD FASHIONED Handshake and Business Cards
You may have a fantastic display, great booth location, and even a top-notch product, but that still doesn’t mean people will remember your booth. Sometimes the impact lies in the little things. By shaking a hand, making eye contact and giving someone your business card, they are able to put a name to your business. They don’t just recall a product, but a relationship they formed at your booth. This a great first experience with your brand.
YES, IT IS ABOUT BUSINESS. BUT, MAKE IT PLEASURABLE
Whether you are a purchaser or exhibitor, you understand you are at a trade show to advance your company. Despite this primary objective, a trade show can get stuffy and mind-numbing when there is a constant conversation about business, products and bottom lines. We’ve all felt that burn out at some point. If you want to drive traffic to your booth, lighten the mood and have some entertainment.
CONVINCE THEM THAT YOUR START UP IS SET UP TO SUCCEED
This article was first published in its original form in www.skyline.com
About the Author
Cam Rooney is the Sales and Marketing Consultant at Skyline Exhibits Alberta. He helps his clients get the most out of their trade show and event marketing. Cam takes pride in customer service and makes sure his clients have everything needed for a successful show. For more information on exhibit design, trade show marketing, and trade show exhibits in Alberta, please visit http://www.skyline.com/calgary-edmonton-alberta.