Tradeshow Tonic

Does Your Business Need a Trade Show Exhibit?

Posted on Aug 26, 2019 2:54:15 PM

 

 

THE GLOBAL TRADE NARRATIVE

The Open Markets Institute, an anti-monopoly think tank, released data on June 2019 showing an increase in market concentration in a wide range of US industries, from makers of dry cat food to adult websites. "In many cases, a handful of firms control more than 50% of the markets. More neutral sources also estimate bigger firms are taking up a larger share of America’s economy."

In many markets for goods and services, there are fewer domestic producers. So instead of going to the local pharmacy, we now go to a chain store. There are fewer airlines, insurance companies, and companies that operate hospitals. In newer industries created by advances in technology there is also lots of concentration. We buy most of our books from Amazon, network socially on Facebook (which also owns Instagram), and have a cell phone contract with one of a few providers.

 

Bottom line, your competition is few, but fierce....  What are you going to do about it?

 

Are you looking for a way to bring your brand directly to the forefront of your niche market?

FIRST, DEFINE YOUR UNIQUE SELLING PROPOSITION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.

 

NOW, .... READ ON....

Why incorporate a trade show exhibit into your current marketing mix?

Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.

Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.

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Topics: Trade show booth, Trade shows, Art and Science of Lead Generation, trade shows for startups

Poll: How does your peers manage trade show leads?

Posted on Feb 19, 2015 3:13:59 PM

Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market.

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Topics: Art and Science of Lead Generation, Technology, Lead generation, Lead Managemnt

Are QR Codes Worth Putting On Your Trade Show Displays?

Posted on Jun 16, 2011 12:55:00 PM

There’s a growing interest in QR codes for trade show display graphics lately.  While already very popular in Asia, QR codes are just starting to take off in North America.   If you’ve been considering them, this article is for you.  I describe what QR codes are, why to use them, and what the hurdles are to a good experience.  I finish with a short list of recommendations if you put QR codes on your trade show displays.

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Topics: Art and Science of Lead Generation, Trade Show Tonic, Trade Show Marketing, QR Codes

3 Steps to Driving a Focused Lead Generation Strategy at Trade Shows

Posted on May 13, 2011 10:57:00 AM

This is a guest blog post by Mike Gospe, author of The Marketing High Ground, now available on Amazon.

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Topics: Art and Science of Lead Generation, Trade Show Tonic, Sarmistha Tarafder

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