When meeting with clients during trade show display discovery sessions the topic of booth promotional activities or at-show promotions often comes up. Like most things, at-show promotions are most effective when tailored to a specific client, brand, show or message. Here are some tips that will help you when planning your at-show promotions.
To have a successful trade show promotion, you need to offer something of value that will bring your prospect out of the aisle and into your booth. Sound simple?
At almost every show there comes a time when your watch seems to be moving in slow motion. If you had three wishes from a genie, you’d use one to have the show end.