Tradeshow Tonic

COPING MECHANISM TO INTERACT WITH ATTENDEES IN YOUR DISPLAY BOOTH

Posted on Nov 3, 2017 10:04:38 AM

 

YOU WANT PEOPLE TO STOP BY YOUR TRADE SHOW BOOTH.

WHEN THEY DO, ARE YOU EQUIPPED WITH THE TOOLS OF INTERACTION?

 

First, let's take a quick tour of neuroeconomics.

Neuroeconomics is an emerging field that combines economics with biology, neuroscience and psychology

In a series of studies spanning across 9 years, Dr. Paul J. Zak found that Oxytocin (aka the cuddle drug) is the "social glue that binds families, communities and societies." Hence, it acts as a lubricant in our every day capitalistic commerce of trade and transaction.

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Neuromarketing

HOW TO CONNECT AT TRADE SHOWS WITH THESE EMERGING BUYERS AND SELLERS

Posted on Apr 21, 2017 4:43:02 PM

 

 

WHO ARE THESE SHINY NEW SET OF BUYERS AND SELLERS?

If you have guessed it, more power to you.

If not, the media has labeled this vast chunk of buyers and sellers as MILLENIALS.

Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33% – mostly older Millennials — consider themselves part of the next older cohort, Generation X.

Millennials will soon become the nation’s largest living generation.

They already have surpassed Generation X to make up the largest share of the U.S. workforce. There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively connect with them.

 

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Topics: Booth Staffers, networking opportunities at trade shows

5 Ways Trade Shows Help Small Businesses Grow

Posted on Jul 9, 2014 4:50:00 PM

Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable. Here are just 5 reasons that trade shows can help small businesses grow:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

Listening: It Means Everything

Posted on Jul 7, 2014 12:18:00 PM

Children have never been very good at listening to their elders, but they have never failed to imitate them.” – James A. Baldwin, American Author

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Topics: Trade show booth, Booth Staffing, Booth Staffers, Trade Show Booth Design

Is Your Booth Staff Playing Out of Position?

Posted on Jun 10, 2014 11:55:00 AM

For many years I coached youth baseball. It recently dawned on me that staffing a booth is like fielding a baseball team. Let’s use this analogy:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

How Do You Determine Your Unique Selling Proposition for Trade Shows?

Posted on May 16, 2014 2:45:00 PM

I’m often asked about the best way to determine your Unique Selling Proposition (USP) for a trade show booth. Simply put, how do you quickly grab someone’s attention and show them how you’re different than the other guy?

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Topics: Brand Design, Booth Design Inspiration, Booth Staffers, Body Language

New Book: Better Booth Staffing for Greater Trade Show Results

Posted on May 13, 2014 2:18:00 PM

The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

First Time Exhibiting at a Trade Show? Here’s What You Need to Know to be Successful

Posted on Feb 3, 2014 1:31:00 PM

Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

Observations of a First-Time Trade Show Attendee

Posted on Dec 6, 2013 12:42:00 PM

For the past few months I’ve been reading blogs, marketing brochures, newsletters, and white papers filled with information on how to have the best trade show possible. I’ve absorbed countless tips and ideas and have a good understanding of what needs to happen to make a trade show successful.

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, setting objectives, trade show objectives

13 Bad Booth Staffers

Posted on Sep 16, 2013 12:01:00 PM

He did what? She said what? And in our trade show booth!

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Topics: Booth Staffers, Trade show booth staffing, Trade show marketers, Trade Show Marketing, Trade Show Displays, Trade show exhibit design

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