Tradeshow Tonic

Why use Trade Show Display for Brand Propagation?

Posted on Jan 21, 2015 3:55:00 PM

What is the Function of a Brand?

Brands communicates to potential customers who a business is, what they offer, and how they operate. Brands are so important because they are a big determining factor in people’s purchasing decisions. If a customer has a pleasant experience, it makes him or her more likely to purchase goods or services from that company in the future. The opposite is also true. If someone has a negative experience, he will be hesitant to purchase from that corporation in the future. One negative experience can tarnish ten positive ones. This is why developing a powerful brand is more important than ever and there is no better place to do so than at a trade show. Below are four ways that a trade show display can be used to help showcase a company’s brand.

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Topics: Trade show booth, Trade Fair Design, Brand Design, Brand Exhibiting, Trade Show Booth Design

How Do You Determine Your Unique Selling Proposition for Trade Shows?

Posted on May 16, 2014 2:45:00 PM

I’m often asked about the best way to determine your Unique Selling Proposition (USP) for a trade show booth. Simply put, how do you quickly grab someone’s attention and show them how you’re different than the other guy?

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Topics: Brand Design, Booth Design Inspiration, Booth Staffers, Booth Staffers, Body Language

Booth Design to Stage a Great Photo Opp: Take a Tip from Snooki

Posted on Jan 31, 2012 2:00:00 AM

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Trade show booth, Brand Design, trade show exhibit graphics

Branding Demystified

Posted on Feb 7, 2011 11:11:00 AM

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Topics: Trade Show Exhibits, Tradeshow booth design, Brand Design, Brand Potential, Intellectual design, Tradeshow News, Trade Show News, Trade Show Tonic, Trade Show Marketing, Brand Power, Brand, Island Exhibits, Tradeshow ROO

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