Tradeshow Tonic

7 Hidden Competitors THAT YOU HAVE TO BATTLE at Trade shows

Posted on Dec 9, 2019 3:09:18 PM

 
 
 
IF YOU ARE IN THE GAME OF COMPETITION, YOU ARE IN THE RACE FOR SURVIVAL. AND IF YOU ARE IN THE RACE FOR SURVIVAL, YOU HAVE ALREADY LOST THE GAME

When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to co-operation. (Not really, but we like to indulge in this game of deception.)
 
Competing firms agree to present themselves side-by-side, allowing potential buyers simultaneous access to a multitude of choices. Yes, this requires a willingness to face your competition head-on in the exhibition hall.
 
However, you have much more competition for attendees’ attention than merely your fellow exhibitors.

 

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Topics: Tradeshow booth design, Creative Marketing, Trade Show Tonic, Sarmistha Tarafder, Trade Show Marketing, competition

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