Tradeshow Tonic

5 Ways Trade Shows Help Small Businesses Grow

Posted on Jul 9, 2014 4:50:00 PM

Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable. Here are just 5 reasons that trade shows can help small businesses grow:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

Is Your Booth Staff Playing Out of Position?

Posted on Jun 10, 2014 11:55:00 AM

For many years I coached youth baseball. It recently dawned on me that staffing a booth is like fielding a baseball team. Let’s use this analogy:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

FREE NEW BOOK: Trade Show Tips for Inline Exhibitors

Posted on Apr 15, 2014 12:48:00 PM

The inline booth is the workhorse of the show. Get the most from it.

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Exhibition Booth Design, Dynamic Booth Design, Tradeshow News

When Lounging Around Is Actually Productive!

Posted on Jan 31, 2012 3:45:00 PM

Lounges have tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now an integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering.  In today’s era of viral marketing and virtual interacting, it is a featured highlight of face-to-face marketing. Read More.

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Topics: Exhibit Design, contemporary space design, Cool tade show booth ideas, Booth Design trends 2011, Trade Show Marketing, Branding, Lounge settings

5 Reasons Modular Trade Show Exhibits Are Better Than Custom Exhibits

Posted on Jan 11, 2011 1:57:00 PM

Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s marketing plans.  Companies that participate in these shows and conferences often invest a significant amount of their budget in exhibits that are designed to capture the interest of attendees and leave a lasting, positive impression.  Some companies invest in
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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, contemporary space design, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Trade Show Tonic, Skyline Innovative Products

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