When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to cooperation. (Not really, but we like to indulge in this game of deception.)
It’s no surprise that as design trends change we see more complex and elaborate graphics and content on trade show displays. These elaborate designs can be overwhelming and can also cause other very important factors to be overlooked. Read below for four key features that need to be acknowledged in your trade show booth design; it’s about more than just graphics and content.
In the trade show industry, we are always searching for ways to make the process of shipping and building a booth simpler for our clients. We spend a lot of time figuring out how to make something small, then temporarily big, and back to small again. Typically, these products are made from metal, wood, plastic and fabric, and utilize clever connections to assemble quickly with a relatively low amount of effort. These frame structures are then covered or wrapped with a branded graphic to create an exhibit, afterwards being repacked and shipped home. The challenge of an Industrial Designer in the Trade Show industry is to create a display that is portable and easy to set up, but still functional, structural and interesting to look at.