Tradeshow Tonic

5 Ways Trade Shows Help Small Businesses Grow

Posted on Jul 9, 2014 4:50:00 PM

Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable. Here are just 5 reasons that trade shows can help small businesses grow:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

Is Your Booth Staff Playing Out of Position?

Posted on Jun 10, 2014 11:55:00 AM

For many years I coached youth baseball. It recently dawned on me that staffing a booth is like fielding a baseball team. Let’s use this analogy:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

FREE NEW BOOK: Trade Show Tips for Inline Exhibitors

Posted on Apr 15, 2014 12:48:00 PM

The inline booth is the workhorse of the show. Get the most from it.

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Exhibition Booth Design, Dynamic Booth Design, Tradeshow News

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