Tradeshow Tonic

5 Ways Trade Shows Help Small Businesses Grow

Posted on Aug 29, 2022 11:34:13 AM




Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable.

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Topics: Exhibit Design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, smallbusiness and tradeshows


Posted on Aug 9, 2016 5:27:35 PM




Your event is tomorrow and your images are not showing up on the monitor.  HERE ARE 18 TIPS that you need to know TO PREPARE FOR SUCCESSFUL EXHIBITING.

It’s late, you traveled all day, and the AV tech is nowhere to be found.  There are some simple things that can make or break your next event that you should all know.  From who to call in the event your technology is not working, to why the same thing you successfully tested at the office is now not viewable at the show.

However, no one wants to ask what may appear to be an obvious question. So, here are some basic tips that you may follow, to have a a flawless execution of your exhibit design.


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Topics: Exhibit Design, trade show technology, Technology

Design to Sell: Use your exhibit design as a dashing marketing tool

Posted on Apr 14, 2015 1:20:15 PM


Free Webinar: Design Your Exhibit as a Marketing Tool

Attend our free webinar and learn the process of developing effective exhibit design that generate more leads, sales, and better results.

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Topics: Brand Marketing, Exhibit Design, Exhibit Rental, Trade Show Booth Design

New Research Findings: #Technology for Trade Show Exhibitors

Posted on Feb 4, 2015 6:40:08 PM

Exhibitors have embraced technology to help them better attract and interact with attendees. This tech varies across multiple categories, from AV to lead management to internet connectivity to lighting to apps and more.

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Topics: Exhibit Design, Aristotle, Technology, Brand virtue, Trade Show, exhibitor

4 Exhibit Design Mistakes to Avoid

Posted on Oct 2, 2014 11:30:00 AM

It’s important to discuss the many critical factors that hinder optimal event success. First, the importance of having a polished and professional exhibit design should be discussed. Many first time exhibitors wrongfully assume that simply showing up at a live marketing function is all that it takes to make the initial time, money and resource investment worthwhile. However, this simply is not the case. The businesses that consistently and successfully work the showroom floor have one key factor in common: a trade show exhibit design with a seamless fit and finish that visually compels and informs.

Recognize Mistakes, Then Avoid Them

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Topics: Exhibit Design, Exhibit Rental, Trade Show Marketing

Is Your Booth Staff Playing Out of Position?

Posted on Jun 10, 2014 11:55:00 AM

For many years I coached youth baseball. It recently dawned on me that staffing a booth is like fielding a baseball team. Let’s use this analogy:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

FREE NEW BOOK: Trade Show Tips for Inline Exhibitors

Posted on Apr 15, 2014 12:48:00 PM

The inline booth is the workhorse of the show. Get the most from it.

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Exhibition Booth Design, Dynamic Booth Design, Tradeshow News

Trade Show Training Tailored To Your Needs: Island Exhibiting

Posted on Apr 11, 2014 6:19:00 PM

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Topics: Exhibit Design, Tradeshow booth design, Booth Staffing, trade show technology, Trade Show Tonic, Trade show marketers, Trade Show Marketing, Tradeshow Careers, measurement, lead management, logistics trade show show marketing must read

Free Webinar: Social Media for Trade Show Promotions

Posted on Jan 14, 2014 2:44:00 PM

A FREE Educational Webinar Presented by Skyline Exhibits Wednesday,

February 12th - 11:00am CST & 1:00pm CST

Social media is not a threat to trade shows - it's actually a great new medium for getting more people to your trade show booth! Attend this free live webinar to learn:

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Topics: Exhibit Design, Trade show booth, modular exhibits, Free Live Webinar

Free Webinar: 10 Mistakes Exhibitors Make - January 15, 2014

Posted on Dec 6, 2013 2:50:00 PM

You’ve got a tremendous investment in time and money in marketing your business at trade shows. Don't Get in the Way of Your Own Success! Join us for 10 Mistakes Exhibitors Make.

Wednesday, January 15, 2014

Two Convenient Times: 9:00 AM PST & 11 AM PST

1 hour webinar: 30 minutes presentation, 30 minutes Q&A

In this no-cost webinar we’ll reveal 10 mistakes exhibitors make again and again, then tell you how to fix them. Then after the presentation portion of the webinar, you can get your trade show questions answered and share mistakes you've learned from at trade shows in our popular Q&A session.

These are easily preventable mistakes in such major exhibiting areas as:

Exhibit design


Booth staff training

Lead Management


Register now for Session I
at 9:00am PST of 10 Mistakes Exhibitors Make Wednesday, January 15, 2014

Register now for Session II at 11:00pm PST of 10 Mistakes Exhibitors Make Wednesday, January 15, 2014

Presented By:

Bill Lauf, Sales Management Trainer for Skyline Exhibits

Bill Lauf Jr. is a veteran of the portable/modular exhibits industry who is currently involved with training and communications at Skyline Exhibits, a company he's been with for almost 30 years. Bill is an articulate and passionate trainer who has inspired thousands of exhibiting professionals to create better trade show marketing solutions.

Michael Thimmesch, Director of Customer Engagement for Skyline Exhibits

Mike has 25 years trade show and marketing experience. Mike led the Skyline team that twice won Best of Show at TS2, and has won Best of Show and Best Booth Staff at Exhibitor Show. He has presented at TS2, HCEA, and Exhibitor Show. Mike also writes for the Skyline Trade Show Tips blog.

 Evolving Role of Exhibit Managers

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Topics: Exhibit Design, Trade show booth, modular exhibits, Free Pass and Registration, Free Live Webinar

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