Event marketing is one of the most effective ways to connect with your audience and move them down the sales funnel. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and prospects face-to-face. Exhibiting with your
trade show display offers you a chance to not only make direct sales, but to form relationships that will last for years to come.
By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help:
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Topics:
Tradeshow News,
Lead generation,
lead management
To create something exceptional, your mindset must be relentlessly focused on the smallest detail
—Giorgio Armani
Updated Jan 2017
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients.
What they don’t want is to take too much time having to read through irrelevant information in order to get what they need.
Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.
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Topics:
Lead generation,
Lead Managemnt,
Trade Show Leads
Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market.
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Topics:
Art and Science of Lead Generation,
Technology,
Lead generation,
Lead Managemnt
Trade Show Promotions: Getting More of the Right People Into Your Booth
Wednesday, December 11, 2013
Register Today: Session II: 11am PST
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Topics:
Webinar,
Exhibition Booth Design,
Lead generation,
trade show promotions
You’d like to do trade shows better. But you don’t have the time. But what if you could find more time? What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap huge benefits later?
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Topics:
Trade show exhibit design,
Trade show Booth ideas,
Lead generation,
Lead Managemnt
