Tradeshow Tonic

BE SLICK ABOUT YOUR Lead Management and Follow Up

Posted on Nov 3, 2015 4:00:00 AM

 


To create something exceptional, your mindset must be relentlessly focused on the smallest detail

—Giorgio Armani
 
Updated Jan 2017

It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients.

What they don’t want is to take too much time having to read through irrelevant information in order to get what they need.

Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.

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Topics: Lead generation, Lead Managemnt, Trade Show Leads

Poll: How does your peers manage trade show leads?

Posted on Feb 19, 2015 3:13:59 PM

Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market.

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Topics: Art and Science of Lead Generation, Technology, Lead generation, Lead Managemnt

12 Time-Saving Tips For Trade Show Exhibitors

Posted on Oct 28, 2013 5:03:00 PM

You’d like to do trade shows better. But you don’t have the time. But what if you could find more time? What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap huge benefits later?

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Topics: Trade show Booth ideas, Trade show exhibit design, Lead generation, Lead Managemnt

Getting Rid Of Time Suckers In Your Trade Show Booths

Posted on Sep 3, 2013 2:15:00 PM

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Topics: trade show booths, Trade show booth staffing, Lead generation, Lead Managemnt

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