YOU WANT PEOPLE TO STOP BY YOUR TRADE SHOW BOOTH.
WHEN THEY DO, ARE YOU EQUIPPED WITH THE TOOLS OF INTERACTION?
First, let's take a quick tour of neuroeconomics.
Neuroeconomics is an emerging field that combines economics with biology, neuroscience and psychology
In a series of studies spanning across 9 years, Dr. Paul J. Zak found that Oxytocin (aka the cuddle drug) is the "social glue that binds families, communities and societies." Hence, it acts as a lubricant in our every day capitalistic commerce of trade and transaction.
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