Tradeshow Tonic

COPING MECHANISM TO INTERACT WITH ATTENDEES IN YOUR DISPLAY BOOTH

Posted on Nov 3, 2017 10:04:38 AM

 

YOU WANT PEOPLE TO STOP BY YOUR TRADE SHOW BOOTH.

WHEN THEY DO, ARE YOU EQUIPPED WITH THE TOOLS OF INTERACTION?

 

First, let's take a quick tour of neuroeconomics.

Neuroeconomics is an emerging field that combines economics with biology, neuroscience and psychology

In a series of studies spanning across 9 years, Dr. Paul J. Zak found that Oxytocin (aka the cuddle drug) is the "social glue that binds families, communities and societies." Hence, it acts as a lubricant in our every day capitalistic commerce of trade and transaction.

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Topics: Booth Staffers, Booth Staffing, Trade show booth staffing, Neuromarketing

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