Tradeshow Tonic

Why High Quality Trade Show Displays Provide Exhibitors Greater Value

Posted on Jun 1, 2015 6:41:12 PM

Harvard professor David Garvin identified 8 factors that customers use to assess quality in his landmark 1987 Harvard Business Review article, “Competing on the 8 Dimensions of Quality,” his manifesto promoting Strategic Quality Management.

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Topics: Trade show booth, new trade show displays

Win The Amazing Skyline WindScape® Exhibit System at EXHIBITOR2014

Posted on Feb 18, 2014 1:55:00 PM


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Topics: Cool tade show booth ideas, Exhibition Booth Design, Creative Marketing, new trade show displays, air-powered displays

Inventing a New Way to Solve Major Problems for Trade Show Exhibitors

Posted on Dec 3, 2013 1:18:00 PM

 In the trade show industry, we are always searching for ways to make the process of shipping and building a booth simpler for our clients. We spend a lot of time figuring out how to make something small, then temporarily big, and back to small again. Typically, these products are made from metal, wood, plastic and fabric, and utilize clever connections to assemble quickly with a relatively low amount of effort. These frame structures are then covered or wrapped with a branded graphic to create an exhibit, afterwards being repacked and shipped home. The challenge of an Industrial Designer in the Trade Show industry is to create a display that is portable and easy to set up, but still functional, structural and interesting to look at.

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Topics: Creative Marketing, new trade show displays

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