Harvard professor David Garvin identified 8 factors that customers use to assess quality in his landmark 1987 Harvard Business Review article, “Competing on the 8 Dimensions of Quality,” his manifesto promoting Strategic Quality Management.Read More
In the trade show industry, we are always searching for ways to make the process of shipping and building a booth simpler for our clients. We spend a lot of time figuring out how to make something small, then temporarily big, and back to small again. Typically, these products are made from metal, wood, plastic and fabric, and utilize clever connections to assemble quickly with a relatively low amount of effort. These frame structures are then covered or wrapped with a branded graphic to create an exhibit, afterwards being repacked and shipped home. The challenge of an Industrial Designer in the Trade Show industry is to create a display that is portable and easy to set up, but still functional, structural and interesting to look at.