IF YOU ARE IN THE GAME OF COMPETITION, YOU ARE IN THE RACE FOR SURVIVAL. AND IF YOU ARE IN THE RACE FOR SURVIVAL, YOU HAVE ALREADY LOST THE GAME
When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to cooperation. (Not really, but we like to indulge in this game of deception.)
Competing firms agree to present themselves side-by-side, allowing potential buyers simultaneous access to a multitude of choices. Yes, this requires a willingness to face your competition head-on in the exhibition hall.
However, you have much more competition for attendees’ attention than merely your fellow exhibitors.
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Topics:
Tradeshow booth design,
Creative Marketing,
Trade Show Tonic,
Sarmistha Tarafder,
Trade Show Marketing,
competition
In a visual marketing bazaar such as trade fairs and conventions, every visit to your
trade show booth leads to a build up of pre-conceived notion. That notion is carried on to every subsequent encounter that your clients might have with your products and/or your services. Be very purposeful as to how you want your brand to be perceived. If you walk into a
trade show exhibit of clutter, confusion and the mundane, the products and services will be perceived as such. On the other hand, if you walk into a space of elegance, simplicity and controlled light, you are in a perceptual space of high technology and smart efficiency. You see, simplicity and complexity are mutually dependent. Because technology only continues to grow more complex, there is a massive economic and emotional advantage to present it in a simple and humanized space.
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Topics:
Graphic Design,
Trade Show Graphics,
Art of Business,
Art of Marketing,
Trade Show Tonic,
Sarmistha Tarafder
Layers and integration is the norm of our times. The more layers you have to your marketing story, the better results you are guaranteed to achieve.
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Topics:
Trade Show Tonic,
Sarmistha Tarafder,
Trade Show Marketing,
Trade show ROI
The Short Answer is YES
Today, attendees and buyers have even more ways to benefit from trade shows. Leading business events are improving the attendee experience by enhancing networking and educational opportunities. Event producers and exhibitors are helping business people be more efficient and allow them to focus on their primary reasons for
attending – see new products, keep up with industry trends, and visit with many companies at one time.
Topics:
Tradeshow booth design,
Trade Show News,
Trade Show Tonic,
Sarmistha Tarafder,
Trade Show Marketing
This is a guest blog post by Mike Gospe, author of The Marketing High Ground, now available on Amazon.
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Topics:
Art and Science of Lead Generation,
Trade Show Tonic,
Sarmistha Tarafder
With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. But... why?
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Topics:
Social Media,
Trade Show Tonic,
Sarmistha Tarafder,
Trade Show Marketing
EuroShop 2011: Touting over 106,000 visitors and 2,038 exhibitors. Biggest EuroShop of all times. Upbeat mood and focus on: Sustainable materials and products. Here are some shots from the show!
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Topics:
2011 Tradeshow Trends,
Trade Show News,
Trade Show Tonic,
Euroshop 2011,
Sarmistha Tarafder,
Christie Microtiles
Took a day trip to the Exhibitor Show that is going on now. The Whose Who in the Exhibiting Design and Build Industry were all looking sharp. Here are some shots from the Exhibitor 2011 Show.
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Topics:
Trade Show Graphics,
Tradeshow booth design,
Trade show booth,
2011 Tradeshow Trends,
Trade Fair Design,
Architecture,
Two side open booth design,
Trade show lounge,
Trade Show Tonic,
Sarmistha Tarafder
Trade show Exhibitors are familiar with the different kinds of Trade Show booth layouts. We have the conventional center tower, the ever popular circle, the cozy club, the popular plaza to name a few. The conventional flloor plan is to leave as many entry points to yur trade show display as possible. Hoever, often enough we forget how many booth staffers are working the booth at any given point of time and the quality of leads that you want to capture. Also, you do not want enry points that faces a row of 10' x 10' linear diplay stands.
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Topics:
Trade show booth,
Trade Fair Design,
Trade Show Tonic,
Skyline Innovative Products,
Sarmistha Tarafder,
Ideas at work
