It’s been 7 years since Skyline published the pre-cursor to this book, called Creating Effective Trade Show Promotions. At the time, it was perhaps the most complete book ever made about how to boost trade show results through pre-show and at-show promotions. Yet now it’s become horribly out of date.
Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out what they don’t like about your product, what they would like, and who they are.
Topics: Social Media, Social Networking, Social Marketing for Tradeshows, Social Media in Tradeshow booth design, Social Media Marketing for Trade shows., Social Media and Trade shows, Social Media Marketing
Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience. It allows your followers to connect with your company on both a personal and a professional level.
Topics: Trade Show Graphics, Social Media, Trade Show Exhibit, Social Marketing for Tradeshows, Social Media in Tradeshow booth design, trade show exhibiting, Trade Show Displays, Social Media and Trade shows, Social Media Marketing, Trade show exhibit design
Our video, Top 3 Social Media Don’ts While Exhibiting on the Trade Show Floor, covers the main pitfalls businesses face when using interactive media to promote their trade show efforts and gives tips on how to avoid them. This trade show season, make social media work for you and enjoy the boost in visits to your trade show display and sales you’ll see as a result!
This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing, a provider of custom content for companies, large and small.