Tradeshow Tonic

NEW BOOK: Using Promotions & Social Media to Get More Trade Show Visitors

Posted on May 12, 2014 4:38:00 PM

It’s been 7 years since Skyline published the pre-cursor to this book, called Creating Effective Trade Show Promotions. At the time, it was perhaps the most complete book ever made about how to boost trade show results through pre-show and at-show promotions. Yet now it’s become horribly out of date.

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Topics: Social Media, Social Media in Tradeshow booth design, Social Media and Trade shows, Social Media Marketing, Social Media Marketing

Trade Shows as a Market Research Tool

Posted on May 6, 2014 6:04:00 PM

Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out what they don’t like about your product, what they would like, and who they are.

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Topics: Social Media, Social Networking, Social Marketing for Tradeshows, Social Media in Tradeshow booth design, Social Media Marketing for Trade shows., Social Media and Trade shows, Social Media Marketing

2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience

Posted on May 6, 2014 5:47:00 PM

Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience. It allows your followers to connect with your company on both a personal and a professional level.

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Topics: Trade Show Graphics, Social Media, Trade Show Exhibit, Social Marketing for Tradeshows, Social Media in Tradeshow booth design, trade show exhibiting, Trade Show Displays, Social Media and Trade shows, Social Media Marketing, Trade show exhibit design

7 Levels of Social Media For Trade Show Marketers

Posted on May 6, 2013 5:05:00 PM

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Topics: Social Media, Trade Show Exhibit, Trade Show Tonic, Social Media and Trade shows, Trade show exhibit design

FREE Live Webinar: Social Media For Trade Show Promotions

Posted on Apr 17, 2013 4:15:00 PM

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Topics: Social Media, Trade shows, Trade Show Tonic, Free Webinar

3 Ways To Use Social Media For Trade Shows

Posted on Jan 18, 2013 12:21:00 PM

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Topics: Social Media, Trade shows, Trade Show Marketing, trade show exhibiting, Trade Show

3 Social Media Don’ts For Trade Shows

Posted on Nov 7, 2012 3:38:00 PM

Social media does a lot for businesses:  It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what your company is doing.  By its very nature, social media is a prime tool for promoting your trade shows.  It gets visitors raring to visit your trade show booth…but only if it’s used correctly.

Our video, Top 3 Social Media Don’ts While Exhibiting on the Trade Show Floor, covers the main pitfalls businesses face when using interactive media to promote their trade show efforts and gives tips on how to avoid them.  This trade show season, make social media work for you and enjoy the boost in visits to your trade show display and sales you’ll see as a result!

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Topics: Social Media, Social Marketing for Tradeshows

Free Webinar: Social Media for Trade Show Promotions

Posted on Jan 11, 2012 12:44:00 PM

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Topics: Trade Show Exhibits, Social Media, Trade Show Tonic, Trade show ROI, Trade show Webinar

How to Use Social Media to Maximize Your Trade Show Presence

Posted on Jul 13, 2011 6:29:00 PM

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing, a provider of custom content for companies, large and small.

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Topics: Social Media, Trade Show Marketing

Connecting for Trade Shows via LinkedIn (with Twitter)

Posted on Jul 12, 2011 2:07:00 PM

LinkedIn, especially when combined with Twitter, offers a way to connect with people before, during and after trade shows.

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Topics: Social Media, Trade Show Tonic, Trade Show Marketing

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