Tradeshow Tonic

 

TAKE CHARGE OF YOUR 'HACKERSPACE'

 

Your event is tomorrow and your images are not showing up on the monitor.  HERE ARE 18 TIPS that you need to know TO PREPARE FOR SUCCESSFUL EXHIBITING.

It’s late, you traveled all day, and the AV tech is nowhere to be found.  There are some simple things that can make or break your next event that you should all know.  From who to call in the event your technology is not working, to why the same thing you successfully tested at the office is now not viewable at the show.

However, no one wants to ask what may appear to be an obvious question. So, here are some basic tips that you may follow, to have a a flawless execution of your exhibit design.

 

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Topics: Exhibit Design, trade show technology, Technology

Topics: Trade shows, Technology

All you need to capture fantastic and authentic video at your next trade show is a smartphone and a twenty-five dollar microphone.

People love to watch videos, and they love to share them. According to Facebook Media, in just one year, the number of video posts per person has increased 75% globally and 94% in the U.S.

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Topics: trade show technology, Technology, You Tube Video Promotions

Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market.

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Topics: Art and Science of Lead Generation, Technology, Lead generation, Lead Managemnt

Exhibitors have embraced technology to help them better attract and interact with attendees. This tech varies across multiple categories, from AV to lead management to internet connectivity to lighting to apps and more.

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Topics: Exhibit Design, Aristotle, Technology, Brand virtue, Trade Show, exhibitor

Whether your trade show booth is a 10 x 10 pop up, or an 80 x 80 double decker, the objectives of the exhibitor are the same:

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Topics: Technology, trade show logistics, Trade show lead management, Trade Show, Lead generation, Measuring Trade Show Results

How can you up your game to take advantage of new technology in improving your data flow to support your show marketing ROI?  Here’s one way that is starting to appear on show floors currently.

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Topics: Trade shows, trade show exhibiting, Technology, Trade Show, Lead generation