Updated 2021
Your audience gets bored with your product — no matter how compelling the offer is
“You’re only given one little spark of madness,” said the late actor and comedian Robin Williams. “You mustn’t lose it."
This is true for your business as well.
Williams used his spark to ignite his comedic rocket and blast past the established boundaries of his craft. Your trade show arena provides a similar avenue to show off your spark: It enables you to push beyond the established boundaries.
THE TOUGH JOB OF THE EVENT MANAGER
When exhibiting in the industry of your trade, standing out among competitors is a tough job. You've done the hard work to have a unique and quality offering, but how do you cut through the clutter of the sameness and get aspiring attendees to visit your trade show display.
So how do you compete with the bells and whistles of your competitors to get the attention of solid leads? Here are 5 progressive ways that can help you maximize foot traffic to your booth so that you have a successful experience.
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