Tradeshow Tonic

Exhibit rental has been growing for many years. Trade show exhibitors are consistently choosing to rent rather than own, or to complement their owned exhibits. Skyline Exhibits surveyed exhibit renters to learn their motivations for renting and their overall rental behavior. The following infographic shows why exhibitors choose to rent, deciding factors on choosing a vendor, additional services they use, and future rental intentions.

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Topics: Exhibit Rental, Trade Show, trade show rental, rental infographic

 

Currently there are only one or two colleges/universities that teach any courses on trade shows or trade show marketing. Yet so many people stumble into their role with trade shows on accident.

Because of this lack of education, I’ve seen this scenario play out over and over (though the following specifics are fiction). I’ll call this company rep “Trade Show Joe”.

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Topics: Trade Show Tonic, Trade show marketers, Trade Show Marketing, Trade Show

There are many reasons to attend a trade shows. Living in the Midwest, it is certainly tempting to pick a show based on which has the warmest temperatures and occurs in the middle of January. Alas, that would be frowned upon at most companies, and for good reason. A trade show, expo or event gives your company the ability to create brand awareness, obtain new business clients, and nurture existing relationships and more importantly, drive new revenue. However, if you pick the wrong show or event, none of this can happen. If the people you want to meet are not at the show, it will be pretty hard to justify going. Also, if the demographic is right, but they are not in the right industry or the timing for buying is wrong, your best exhibiting efforts will not succeed.

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Topics: Trade shows, Trade Show

When it comes to exhibiting, something every company must determine is whether renting their display is more beneficial than buying them. As a matter of fact, there are certain benefits to trade show display rental, as well as purchases. The right trade show dealer will assist you in determining how your company can benefit from each. Here are some of the advantages of trade show display rentals.

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Topics: Trade Show, inflatable trade show display, trade show rental

Exhibitors have embraced technology to help them better attract and interact with attendees. This tech varies across multiple categories, from AV to lead management to internet connectivity to lighting to apps and more.

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Topics: Exhibit Design, Aristotle, Technology, Brand virtue, Trade Show, exhibitor

You probably don’t have time to read all 84 blog posts we’ve written this year. But how about the 10 best?

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Topics: Trade show booth, Booth Staffing, Trade Show Booth Design, Marketing, Trade Show

With the advent of ever-increasing access to technology for communications over the past decade, there are some who believe that trade shows will soon become a thing of the past, or that they will carry less importance within the marketing mix for companies. Well, guess what? Trade shows are continually rising in popularity and effectiveness due to what they bring to exhibitors and prospects: human interaction. While some may say that technology is the way of the future, here are five reasons why trade shows will undoubtedly endure:

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Topics: Trade show booth, Booth Staffing, Trade Show Booth Design, Marketing, Trade Show

Whether your trade show booth is a 10 x 10 pop up, or an 80 x 80 double decker, the objectives of the exhibitor are the same:

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Topics: Technology, trade show logistics, Trade show lead management, Trade Show, Lead generation, Measuring Trade Show Results

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Topics: Trade show booth, Trade Show Booth Design, Trade Show, Lead generation

Making a lasting impression isn’t always the same as making a good  impression, particularly when you are trying to woo international leads.  When you use trade show displays to convey your message at an international event, you should assume that you will  encounter visitors from other countries that are valuable players in your  industry, and who are interested in what your business has to offer.  The  difficult aspect of this is to gain their interest and respect without damaging  a potential business relationship because you were ignorant of certain social rules surrounding their behavior and expectations. There are a few things you  can do to successfully network with foreign visitors.  Keep the following  guidelines from an international trade show company in mind as you demonstrate  your products or services.

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Topics: Trade show booth, Tradeshow Sustainability, Brand Exhibiting, trade show technology, Trade show booth staffing, Trade Show Tonic, Trade Show Marketing, Trade Show, trade show promotions