Exhibit rental has been growing for many years. Trade show exhibitors are consistently choosing to rent rather than own, or to complement their owned exhibits. Skyline Exhibits surveyed exhibit renters to learn their motivations for renting and their overall rental behavior. The following infographic shows why exhibitors choose to rent, deciding factors on choosing a vendor, additional services they use, and future rental intentions.Read More
Currently there are only one or two colleges/universities that teach any courses on trade shows or trade show marketing. Yet so many people stumble into their role with trade shows on accident.
Because of this lack of education, I’ve seen this scenario play out over and over (though the following specifics are fiction). I’ll call this company rep “Trade Show Joe”.Read More
There are many reasons to attend a trade shows. Living in the Midwest, it is certainly tempting to pick a show based on which has the warmest temperatures and occurs in the middle of January. Alas, that would be frowned upon at most companies, and for good reason. A trade show, expo or event gives your company the ability to create brand awareness, obtain new business clients, and nurture existing relationships and more importantly, drive new revenue. However, if you pick the wrong show or event, none of this can happen. If the people you want to meet are not at the show, it will be pretty hard to justify going. Also, if the demographic is right, but they are not in the right industry or the timing for buying is wrong, your best exhibiting efforts will not succeed.Read More
When it comes to exhibiting, something every company must determine is whether renting their display is more beneficial than buying them. As a matter of fact, there are certain benefits to trade show display rental, as well as purchases. The right trade show dealer will assist you in determining how your company can benefit from each. Here are some of the advantages of trade show display rentals.Read More
Exhibitors have embraced technology to help them better attract and interact with attendees. This tech varies across multiple categories, from AV to lead management to internet connectivity to lighting to apps and more.Read More
You probably don’t have time to read all 84 blog posts we’ve written this year. But how about the 10 best?
With the advent of ever-increasing access to technology for communications over the past decade, there are some who believe that trade shows will soon become a thing of the past, or that they will carry less importance within the marketing mix for companies. Well, guess what? Trade shows are continually rising in popularity and effectiveness due to what they bring to exhibitors and prospects: human interaction. While some may say that technology is the way of the future, here are five reasons why trade shows will undoubtedly endure:
Whether your trade show booth is a 10 x 10 pop up, or an 80 x 80 double decker, the objectives of the exhibitor are the same: