Tradeshow Tonic

 

 

 

CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE

EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.

You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.

The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.

"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."

 

IN A NUTSHELL YOUR ROLE IS NOT MERELY OVERSEEING integrated-marketing programs. YOUR ACUMEN LIES IN TRANSFORMING HOW BUSINESS IS DONE

Read More

Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade Show Marketing, Trade Show Displays

Trade show display rental has become increasingly popular in the exhibiting world. It enables companies to reduce costs while still promoting their brand professionally. If your company is thinking about rental displays, it is important to understand the right questions to ask. You should be confident that the chosen product will meet all of your exhibiting needs.

Here are three questions to ask to aid in your rental decision:

Read More

Topics: Trade show booth, Trade Fair Design, Trade show Booth ideas, Trade Show Booth Design, trade show rental

To ensure that you get the best possible return on your investment, you need to make sure that you plan in advance, prepare well, and follow up promptly. By following these basic steps, you can build a solid foundation for success at any show.

Read More

Topics: Trade show booth, Trade show Booth ideas, Trade show budgeting, Trade Fair Dessign, trade show success

“This place is a zoo,” was spoken by the alligator in his typical New York accent. As a youngster this was the start of a TV spot for the local zoo. Thinking about that today I can see its relevance in today’s trade show and events world.

Read More

Topics: trade show booths, Trade show Booth ideas, Trade Show Booth Design, Trade show budgeting

How can you enhance the look of your exhibit at your next show, without breaking the bank? Like any outfit you’ve had for a while, adding accessories can give you a whole new look.

Read More

Topics: trade show booths, Trade show Booth ideas, Trade Show Booth Design, Trade show budgeting

Key Tips For Graphic and Image Success

Read More

Topics: Trade show booth, Trade Fair Design, trade show booth graphics, Trade show Booth ideas, Trade Show Booth Design, Trade Show Displays

When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company. Here is a list of 6 criteria to help you shop for the right portable display and find the right solution for you.

Read More

Topics: Trade show booth, modular exhibits, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade show budgeting

You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:

Read More

Topics: trade show booth graphics, Trade show booth staffing, Trade show booth staffing, Trade show Booth ideas, Trade show budgeting, trade show exhibiting

Whether you have a small company or you’re running a larger business and are planning on attending a small, local event that just can’t accommodate your largest trade show display, consider using smaller, table top displays. However, having a small display doesn’t mean that you can’t make a big splash. Learn how to make the most out of your table top.

Read More

Topics: trade show booths, Trade show convention, Trade show Booth ideas, Trade Show Booth Design, Trade Show Displays, Trade Show Displays, table top displays

You’d like to do trade shows better. But you don’t have the time. But what if you could find more time? What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap huge benefits later?

Read More

Topics: Trade show Booth ideas, Trade show exhibit design, Lead generation, Lead Managemnt