Tradeshow Tonic

COPING MECHANISM TO INTERACT WITH ATTENDEES IN YOUR DISPLAY BOOTH

Posted on Nov 3, 2017 10:04:38 AM

 

YOU WANT PEOPLE TO STOP BY YOUR TRADE SHOW BOOTH.

WHEN THEY DO, ARE YOU EQUIPPED WITH THE TOOLS OF INTERACTION?

 

First, let's take a quick tour of neuroeconomics.

Neuroeconomics is an emerging field that combines economics with biology, neuroscience and psychology

In a series of studies spanning across 9 years, Dr. Paul J. Zak found that Oxytocin (aka the cuddle drug) is the "social glue that binds families, communities and societies." Hence, it acts as a lubricant in our every day capitalistic commerce of trade and transaction.

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Neuromarketing

The Big Boss: CMOs — HOW YOU CAN EFFECTIVELY HELP YOUR TRADE SHOW PROGRAMS

Posted on Jul 12, 2017 1:46:39 PM

 

 

 

CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE

EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.

You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.

The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.

"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."

 

IN A NUTSHELL YOUR ROLE IS NOT MERELY OVERSEEING integrated-marketing programs. YOUR ACUMEN LIES IN TRANSFORMING HOW BUSINESS IS DONE

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade Show Marketing, Trade Show Displays

Can Your Trade Show Exhibit Do 3 Things in 3 Seconds?

Posted on May 30, 2017 11:02:53 AM

 

REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.

 

YOU HAVE 3 seconds to MAKE AN IMPACT

 

Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:

1. Catch the attention of a passing prospect

2. Communicate an effective message

3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage. 

 

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Topics: Trade Show Graphics, Trade show booth, Trade shows, Tradeshow News, Trade show booth staffing, Trade Show Tonic, Tradeshow Booth Staffing

Bigger Isn’t Always Better

Posted on Jul 10, 2014 11:59:00 AM

When it comes to trade shows and events, bigger isn’t always better. Sure a large 10,000 sq ft. exhibit is pretty impressive, but do you really require that much space to make your brand stand out and reach your event marketing goals? Here are a few reasons why a smaller space can make the same or better impact.

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Topics: trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show marketers, Trade Show Marketing

Don’t Let Thieves Ruin Your Trade Show Displays

Posted on Mar 11, 2014 1:24:00 PM

Most trade show venues offer some kind of professional security for the companies on the trade show floor, but experienced exhibitors know you can’t rely solely on security details that are often overworked and spread too thin. As a responsible exhibitor, you need to do all that you can to protect your own company’s investment in trade show displays. We’ve heard from clients over the years that have regretted neglecting the importance of their own security.

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Topics: Trade show booth, trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show booth logistics

6 Things to Consider When Shopping for a Portable Display Solution

Posted on Mar 11, 2014 12:38:00 PM

When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company. Here is a list of 6 criteria to help you shop for the right portable display and find the right solution for you.

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Topics: Trade show booth, modular exhibits, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade show budgeting

10 Simple Laws of Trade Show Success

Posted on Mar 10, 2014 11:48:00 AM

You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade show budgeting, trade show exhibiting

Observations of a First-Time Trade Show Attendee

Posted on Dec 6, 2013 12:42:00 PM

For the past few months I’ve been reading blogs, marketing brochures, newsletters, and white papers filled with information on how to have the best trade show possible. I’ve absorbed countless tips and ideas and have a good understanding of what needs to happen to make a trade show successful.

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, setting objectives, trade show objectives

5 Tips To Reduce The Stress Of Trade Show Shipping

Posted on Oct 9, 2013 6:02:00 PM

Your trade show exhibit can reach thousands of potential customers over a period of three or four days.  That puts a lot of pressure on you, your shipping department, and your carrier to make certain that each display arrives on time to the appropriate venue and stays intact.

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Topics: Trade show booth, trade show booth graphics, Trade show booth staffing, Trade Show Booth Design, Trade show budgeting

Keeping Your Trade Show Displays In Good Shape, Even Between Events

Posted on Sep 16, 2013 1:52:00 PM

If your company owns trade show displays, rather than renting them, it’s vital that you store them correctly in between shows.  Not taking care of your exhibits means that you could face hefty repair bills when it’s time to attend another event, or worse, you might discover that the display is broken beyond repair.

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Topics: Trade show booth, trade show booths, Trade show booth staffing, Trade Show Booth Design

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