Tradeshow Tonic

AVOID BRAND RETARDING FOODS AT TRADE SHOWS

Posted on Jun 27, 2016 1:46:02 PM

 

We are observing an emerging trend with exhibitors.  More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth.   From something as simple as offering a branded bottle of water, coffee or tea, higher end chocolate, sandwiches or even a full sit down meal at some shows in Europe.   People get tired and hungry walking a show.  Many people travel from distant places to attend, and there are few things that are better when you are jet lagged and tired than free food.

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Topics: trade show booths, Trade shows, Trade Show Tonic

Create Trade Show Displays that Inform, Engage, and Compel

Posted on Jan 22, 2015 1:30:00 PM

While few exhibitors question the positive outcomes of trade show exhibiting, many still find themselves struggling to a personalized exhibit that maximizes crowd impact and produces good ROI. If you’re in the process of creating your marketing strategy, understanding a few key tips on creating a winning display can help transform your corporate presence from mere background music, to main event.

 

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Topics: Trade show booth, Trade Fair Design, trade show booths, Trade Show Booth Design, Enchantment, engage

Bigger Isn’t Always Better

Posted on Jul 10, 2014 11:59:00 AM

When it comes to trade shows and events, bigger isn’t always better. Sure a large 10,000 sq ft. exhibit is pretty impressive, but do you really require that much space to make your brand stand out and reach your event marketing goals? Here are a few reasons why a smaller space can make the same or better impact.

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Topics: trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show marketers, Trade Show Marketing

Trade Shows Are A Zoo

Posted on Jun 27, 2014 10:59:00 AM

“This place is a zoo,” was spoken by the alligator in his typical New York accent. As a youngster this was the start of a TV spot for the local zoo. Thinking about that today I can see its relevance in today’s trade show and events world.

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Topics: trade show booths, Trade show Booth ideas, Trade Show Booth Design, Trade show budgeting

Redesign Your Trade Show Exhibit Without Breaking the Bank

Posted on May 16, 2014 1:49:00 PM

How can you enhance the look of your exhibit at your next show, without breaking the bank? Like any outfit you’ve had for a while, adding accessories can give you a whole new look.

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Topics: trade show booths, Trade show Booth ideas, Trade Show Booth Design, Trade show budgeting

6 Reasons Attendees Don’t Trust Your Booth Staffers

Posted on May 5, 2014 1:13:00 PM

Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online?  Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with.

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Topics: trade show booths, Trade Show Exhibit, trade show booth graphics, Trade Show Booth Design

Technology to Enhance Your Trade Show Booth

Posted on Apr 11, 2014 1:12:00 PM

Technology is continually advancing, and that means that it’s easier than ever for companies to incorporate it into their trade show booths. If you’ve never thought about how camera phones, tablets, event management software, or video monitors can impact your business, keep reading.

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Topics: Tradeshow Sustainability, trade show booths, Trade Show Exhibit, trade show booth graphics, trade show technology, Trade Show Booth Design, Tradeshow tonic

Trade Show Training Tailored to your needs: Book for New Exhibitors

Posted on Apr 11, 2014 11:43:00 AM

Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth space, and then waiting for all the buyers to waltz in and give you their money. If only it was that easy.

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Topics: trade show booths, Trade Show Exhibit, trade show booth graphics, Trade Show Booth Design

The First Time Buyer’s Guide to Trade Show Exhibits

Posted on Apr 7, 2014 4:47:00 PM

So you’ve decided to dive into the process of purchasing your first trade show display? Perhaps you’ve been renting for a few years or are completely new to the trade show scene. Either way you’ve likely discovered that the process of purchasing trade show exhibits can be a bit overwhelming. With so much on the line related to this important piece of marketing equipment, and with so many options to choose from, where do you even begin to sort through it all?

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Topics: Trade show booth, trade show booths, Trade Show Booth Design, Trade show booth logistics

Don’t Let Thieves Ruin Your Trade Show Displays

Posted on Mar 11, 2014 1:24:00 PM

Most trade show venues offer some kind of professional security for the companies on the trade show floor, but experienced exhibitors know you can’t rely solely on security details that are often overworked and spread too thin. As a responsible exhibitor, you need to do all that you can to protect your own company’s investment in trade show displays. We’ve heard from clients over the years that have regretted neglecting the importance of their own security.

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Topics: Trade show booth, trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show booth logistics

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