Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience. It allows your followers to connect with your company on both a personal and a professional level.
Topics: Trade Show Graphics, Social Media, Trade Show Exhibit, Social Marketing for Tradeshows, Social Media in Tradeshow booth design, trade show exhibiting, Trade Show Displays, Social Media and Trade shows, Social Media Marketing, Trade show exhibit design
Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online? Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with.
Technology is continually advancing, and that means that it’s easier than ever for companies to incorporate it into their trade show booths. If you’ve never thought about how camera phones, tablets, event management software, or video monitors can impact your business, keep reading.
Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth space, and then waiting for all the buyers to waltz in and give you their money. If only it was that easy.
It’s no surprise that as design trends change we see more complex and elaborate graphics and content on trade show displays. These elaborate designs can be overwhelming and can also cause other very important factors to be overlooked. Read below for four key features that need to be acknowledged in your trade show booth design; it’s about more than just graphics and content.
Inflatable exhibits are some of the newest and most innovative types of trade show displays to hit the industry in the last few years. Since these exhibits are so new, there are a lot of myths out surrounding them. Keep reading to learn about some of these common myths and just what makes them entirely untrue.
Despite proper planning, exceptional organization and diligence on your part, there are some things that are beyond your control when planning for a trade show. If you arrive on the floor to discover that your trade show display is nowhere in sight, don’t panic! It may merely be misplaced. But, if it is missing, there are steps you can take to salvage even this disaster.
When meeting with clients during trade show display discovery sessions the topic of booth promotional activities or at-show promotions often comes up. Like most things, at-show promotions are most effective when tailored to a specific client, brand, show or message. Here are some tips that will help you when planning your at-show promotions.
The extensive benefits that trade show exhibits offer to organizations of any background and size is irrefutable. Where else can start-ups go head-to-head with industry forces on a level playing field that not only allows them to further their promotional reach, but also enables them to personally engage with hundreds of prospective clients conveniently convened all in one place? When teamed with a comprehensive and diverse marketing plan, attending trade shows can prove a formidable piece in the overall promotional plan for success.
Topics: Trade Show Exhibits, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Trade show interactive, trade show exhibiting, trade show exhibiting, Trade Show Displays, Trade show exhibit design, trade show exhibit graphics, trade show logistics
Let’s face it; exhibiting internationally is a daunting task. Trade shows are not easy to master, and with the added complexity of arranging your trade show booth in a different continent, language, time zone, and culture – well, it’s even harder.