Before I came to Skyline as an Account Executive, I spent 15 years on the other side of the industry. My marketing career began as a trade show event coordinator, and later, manager, with one of several companies and as a customer of Skyline. My experience in both realms of the industry has allowed me to relate to and engage with my current customers in an empathetic and knowledgeable way. Let me share what I’ve learned, as it may help you too.
It’s not hard to make mistakes with your trade show display, but it can be difficult to spot them before they happen. This can be because there are so many things to consider and so many decisions to be made. However, if you make a plan accordingly, avoiding some of the most common mistakes can be easy — especially if you know what to look out for. Here are some of the easiest mistakes to make, but also how to avoid them so you make sure that you have a successful experience with your trade show display:
In order to achieve sustainable, long-term results in trade show and event marketing, businesses owners of companies of every size and scope must plan a way to make their vision a reality and their objectives a priority.
It’s no surprise that as design trends change we see more complex and elaborate graphics and content on trade show displays. These elaborate designs can be overwhelming and can also cause other very important factors to be overlooked. Read below for four key features that need to be acknowledged in your trade show booth design; it’s about more than just graphics and content.
Does exhibiting 365 days a year, 24 hours a day sound like a dream scenario? No? Oh, well, what a surprise…
Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
The extensive benefits that trade show exhibits offer to organizations of any background and size is irrefutable. Where else can start-ups go head-to-head with industry forces on a level playing field that not only allows them to further their promotional reach, but also enables them to personally engage with hundreds of prospective clients conveniently convened all in one place? When teamed with a comprehensive and diverse marketing plan, attending trade shows can prove a formidable piece in the overall promotional plan for success.
Topics: Trade Show Exhibits, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Trade show interactive, trade show exhibiting, trade show exhibiting, Trade Show Displays, Trade show exhibit design, trade show exhibit graphics, trade show logistics
“Almost 80% of all Trade Show Leads are never followed up.”