Tradeshow Tonic

5 Things We Can Learn From Our Existing Customers

Posted on Jun 27, 2014 12:17:00 PM

Before I came to Skyline as an Account Executive, I spent 15 years on the other side of the industry. My marketing career began as a trade show event coordinator, and later, manager, with one of several companies and as a customer of Skyline. My experience in both realms of the industry has allowed me to relate to and engage with my current customers in an empathetic and knowledgeable way. Let me share what I’ve learned, as it may help you too.

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Topics: Trade Show Exhibits, Booth Staffing, Trade Show Booth Design, trade show exhibiting, Trade show exhibit design, trade show exhibit graphics, Trade show lead management

New Book: Better Booth Staffing for Greater Trade Show Results

Posted on May 13, 2014 2:18:00 PM

The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

Do not make these mistakes at Your Next Trade Show

Posted on May 5, 2014 12:28:00 PM

It’s not hard to make mistakes with your trade show display, but it can be difficult to spot them before they happen. This can be because there are so many things to consider and so many decisions to be made. However, if you make a plan accordingly, avoiding some of the most common mistakes can be easy — especially if you know what to look out for. Here are some of the easiest mistakes to make, but also how to avoid them so you make sure that you have a successful experience with your trade show display:

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Topics: Trade Show Exhibits, Booth Staffing, Trade Show Booth Design, trade show exhibiting, trade show exhibiting, Trade show exhibit design, trade show exhibit graphics, Trade show lead management

How To Maximize Results With Trade Show Booths

Posted on Apr 11, 2014 2:00:00 PM

In order to achieve sustainable, long-term results in trade show and event marketing, businesses owners of companies of every size and scope must plan a way to make their vision a reality and their objectives a priority.

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Topics: Trade Show Exhibits, Trade Show Booth Design, trade show exhibiting, trade show exhibiting, Trade show exhibit design, trade show exhibit graphics, Trade show lead management

First Time Exhibiting at a Trade Show? Here’s What You Need to Know to be Successful

Posted on Feb 3, 2014 1:31:00 PM

Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

5 Common Pitfalls To Trade Show Marketing

Posted on Jan 21, 2014 5:30:00 PM

Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls:

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Topics: Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

13 Signs It’s Time to Leave a Trade Show

Posted on Jan 13, 2014 1:17:00 PM

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.

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Topics: Trade show budgeting, Trade show marketers, Trade Show Marketing, trade show exhibiting, Trade show lead management, Trade show lead management, trade show giveaways

Key Ways to Choose an Effective Giveaway for Your Trade Show

Posted on Jan 13, 2014 1:16:00 PM

Giveaways Play a Key Role in the Success of Your Trade Show Booth

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Topics: Trade show budgeting, Trade show marketers, Trade Show Marketing, Trade show lead management, trade show giveaways

Why Do We Settle For Mediocrity? It’s Simply Not Affordable

Posted on Jan 13, 2014 12:48:00 PM

Mediocrity is the new standard.

Recently, a friend of mine was complaining to her husband that, when she asks certain people at work for information pertaining to a client or a pending issue, they tend to provide only part of the information requested, or they don’t think far enough into the request to answer any questions that may arise from the information they gathered. Then she has to get back on the phone and ask for more information, taking up more of the time she doesn’t have to spare. She winds up frustrated and annoyed because constant back and forth to complete a task is an all-consuming waste of everyone’s time.

His response to her: “The world strives for mediocrity so you should just accept it. Otherwise you’ll spend every day getting frustrated and annoyed at people and wind up hating your job”.

So, is he right? Should we just accept mediocrity and move on?
According to Merriam-Webster, mediocrity is defined as the quality of something that is not very good, or the quality or state of being mediocre. Also defined as a person who does not have the special ability to do something well.

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Topics: trade show logistics, Trade show lead management

12 Ways to Avoid Trade Show Theft

Posted on Oct 28, 2013 5:14:00 PM

You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being said, I wanted to share some of the tricks of the trade that we have employed over time to take preventative action:

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Topics: Trade Show Exhibits, Brand Exhibiting, Booth Display Design, Booth Staffing, trade show exhibiting, Trade show lead management

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