Before I came to Skyline as an Account Executive, I spent 15 years on the other side of the industry. My marketing career began as a trade show event coordinator, and later, manager, with one of several companies and as a customer of Skyline. My experience in both realms of the industry has allowed me to relate to and engage with my current customers in an empathetic and knowledgeable way. Let me share what I’ve learned, as it may help you too.
The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.
It’s not hard to make mistakes with your trade show display, but it can be difficult to spot them before they happen. This can be because there are so many things to consider and so many decisions to be made. However, if you make a plan accordingly, avoiding some of the most common mistakes can be easy — especially if you know what to look out for. Here are some of the easiest mistakes to make, but also how to avoid them so you make sure that you have a successful experience with your trade show display:
In order to achieve sustainable, long-term results in trade show and event marketing, businesses owners of companies of every size and scope must plan a way to make their vision a reality and their objectives a priority.
Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls:
You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.
Giveaways Play a Key Role in the Success of Your Trade Show Booth
Mediocrity is the new standard.
Recently, a friend of mine was complaining to her husband that, when she asks certain people at work for information pertaining to a client or a pending issue, they tend to provide only part of the information requested, or they don’t think far enough into the request to answer any questions that may arise from the information they gathered. Then she has to get back on the phone and ask for more information, taking up more of the time she doesn’t have to spare. She winds up frustrated and annoyed because constant back and forth to complete a task is an all-consuming waste of everyone’s time.
His response to her: “The world strives for mediocrity so you should just accept it. Otherwise you’ll spend every day getting frustrated and annoyed at people and wind up hating your job”.
So, is he right? Should we just accept mediocrity and move on?
According to Merriam-Webster, mediocrity is defined as the quality of something that is not very good, or the quality or state of being mediocre. Also defined as a person who does not have the special ability to do something well.
You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being said, I wanted to share some of the tricks of the trade that we have employed over time to take preventative action: