To create something exceptional, your mindset must be relentlessly focused on the smallest detail
—Giorgio Armani
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients.
What they don’t want is to take too much time having to read through irrelevant information in order to get what they need.
Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.
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