A routine maintenance schedule is critical to keep your car running smoothly and efficiently. The same principle applies to your trade show booth. How many miles does your exhibit travel in a year? Think about the wear and tear with each install, dismantle, packing and re-packing, and shipping.
After all, your exhibit is the “vehicle” that supports your company’s brand and message so it needs just as much care and attention as your own car does.
Along with all your show planning, start now by instituting a healthy maintenance schedule for your trade show exhibit. Depending on the number of shows that the exhibit travels to, you may want to schedule an inventory and evaluation plan every 6 months.Read More
Topics: trade show logistics
The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.
Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls:
Mediocrity is the new standard.
Recently, a friend of mine was complaining to her husband that, when she asks certain people at work for information pertaining to a client or a pending issue, they tend to provide only part of the information requested, or they don’t think far enough into the request to answer any questions that may arise from the information they gathered. Then she has to get back on the phone and ask for more information, taking up more of the time she doesn’t have to spare. She winds up frustrated and annoyed because constant back and forth to complete a task is an all-consuming waste of everyone’s time.
His response to her: “The world strives for mediocrity so you should just accept it. Otherwise you’ll spend every day getting frustrated and annoyed at people and wind up hating your job”.
So, is he right? Should we just accept mediocrity and move on?
According to Merriam-Webster, mediocrity is defined as the quality of something that is not very good, or the quality or state of being mediocre. Also defined as a person who does not have the special ability to do something well.
Whether your trade show booth is a 10 x 10 pop up, or an 80 x 80 double decker, the objectives of the exhibitor are the same:
The extensive benefits that trade show exhibits offer to organizations of any background and size is irrefutable. Where else can start-ups go head-to-head with industry forces on a level playing field that not only allows them to further their promotional reach, but also enables them to personally engage with hundreds of prospective clients conveniently convened all in one place? When teamed with a comprehensive and diverse marketing plan, attending trade shows can prove a formidable piece in the overall promotional plan for success.
Topics: Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Trade show interactive, trade show exhibiting, Trade Show Displays, Trade show exhibit design, trade show exhibit graphics, trade show logistics
With Better Booth Staffing, Design and Promotion
Wednesday, February 13, 2013