When Scott Lerner set out to launch an innovative line of all-natural sparkling botanical beverages, his team zeroed in on Natural Products Expo West, suspecting the world’s largest natural and organic products show would be a key component of their marketing mix. They were right.
In fact, the preventive measure prescribed here is a time-tested remedy. It can help you avoid that sick-to-your-stomach feeling brought on by the avalanche of missed deadlines, missed opportunities and missed sales from trade shows. I am betting this prescription, when consumed regularly, will keep you healthy, wealthy and wise when it comes to trade shows.