Tradeshow Tonic

THE STORY OF TRADE SHOW JOE – LEARN FROM HIS MISTAKE.

Posted on Oct 1, 2015 1:02:00 PM

 

Currently there are only one or two colleges/universities that teach any courses on trade shows or trade show marketing. Yet so many people stumble into their role with trade shows on accident.

Because of this lack of education, I’ve seen this scenario play out over and over (though the following specifics are fiction). I’ll call this company rep “Trade Show Joe”.

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Topics: Trade Show Tonic, Trade show marketers, Trade Show Marketing, Trade Show

Bigger Isn’t Always Better

Posted on Jul 10, 2014 11:59:00 AM

When it comes to trade shows and events, bigger isn’t always better. Sure a large 10,000 sq ft. exhibit is pretty impressive, but do you really require that much space to make your brand stand out and reach your event marketing goals? Here are a few reasons why a smaller space can make the same or better impact.

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Topics: trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show marketers, Trade Show Marketing

New Book: Better Booth Staffing for Greater Trade Show Results

Posted on May 13, 2014 2:18:00 PM

The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

Trade Show Training Tailored To Your Needs: Island Exhibiting

Posted on Apr 11, 2014 6:19:00 PM

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Topics: Exhibit Design, Tradeshow booth design, Booth Staffing, trade show technology, Trade Show Tonic, Trade show marketers, Trade Show Marketing, Tradeshow Careers, measurement, lead management, logistics trade show show marketing must read

First Time Exhibiting at a Trade Show? Here’s What You Need to Know to be Successful

Posted on Feb 3, 2014 1:31:00 PM

Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

5 Common Pitfalls To Trade Show Marketing

Posted on Jan 21, 2014 5:30:00 PM

Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls:

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Topics: Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

13 Signs It’s Time to Leave a Trade Show

Posted on Jan 13, 2014 1:17:00 PM

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.

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Topics: Trade show budgeting, Trade show marketers, Trade Show Marketing, trade show exhibiting, Trade show lead management, Trade show lead management, trade show giveaways

Key Ways to Choose an Effective Giveaway for Your Trade Show

Posted on Jan 13, 2014 1:16:00 PM

Giveaways Play a Key Role in the Success of Your Trade Show Booth

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Topics: Trade show budgeting, Trade show marketers, Trade Show Marketing, Trade show lead management, trade show giveaways

13 Bad Booth Staffers

Posted on Sep 16, 2013 12:01:00 PM

He did what? She said what? And in our trade show booth!

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Topics: Booth Staffers, Trade show booth staffing, Trade show marketers, Trade Show Marketing, Trade Show Displays, Trade show exhibit design

Exhibiting Out Of Town? Hotel Tips To Ensure A Successful Trip

Posted on Sep 3, 2013 1:50:00 PM

Traveling for business is fraught with potential challenges.  Whether you’re facing major delays at an airport or other mishaps, too often something can go wrong.  Before you and your employees head out of town to attend an event with your trade show displays, use these tips to minimize the opportunities for problems to arise at your hotel.  This can help reduce stress and ensure a more successful trade show event.

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Topics: Trade show booth staffing, Trade show marketers, Trade Show Marketing, Trade Show Displays, Trade show exhibit design

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