When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to co-operation. (Not really, but we like to indulge in this game of deception.)
But that control is a double-edged sword. With it comes the burden of knowing that your decisions might also set the stage for poor performance. Here, we have offered bits of advice to help ensure that your display generates a positive return. These are the tips that veteran exhibitors (many of our clients) use to make certain their efforts contribute to their company’s bottom lines.
You’ve invested a hefty sum of money into your trade show display. We take it very seriously when it comes to your Return on Investment.Read More
You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.
The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.
"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."
Did you know that meeting planners have one of the most stressful jobs in the nation as reported by business news daily. The meeting planner profession is listed fifth after military personnel, firefighter, airline pilot and police officer.
Taking part in the trade show and event industry means utilizing emails in a wide range of ways. Even with the growth of social media consistently gaining momentum as a way to connect and engage attendees and exhibitors, emailing still has a strong foothold as a preferred method of corporate communication.Read More
I was recently at the Experiential Marketing Summit in San Francisco. One of the most impactful speakers was Ben Kaplan from PR Hacker.Read More
Currently there are only one or two colleges/universities that teach any courses on trade shows or trade show marketing. Yet so many people stumble into their role with trade shows on accident.
Because of this lack of education, I’ve seen this scenario play out over and over (though the following specifics are fiction). I’ll call this company rep “Trade Show Joe”.Read More
As exhibitors, we understand that a good trade show display cannot be underestimated. It is more than a booth to stand in to greet customers; it is an interactive house for customers to get to know who your business is. Exhibits and how they are utilized are significant. Below are several reasons trade show exhibits really do matter.
While trade shows have been around for hundreds of years, what worked back then, or even back not-so-long-ago, doesn’t necessarily work now. If you are a trade show marketer this article is definitely for you.