Tradeshow Tonic

4 Exhibit Design Mistakes to Avoid

Posted on Oct 2, 2014 11:30:00 AM

It’s important to discuss the many critical factors that hinder optimal event success. First, the importance of having a polished and professional exhibit design should be discussed. Many first time exhibitors wrongfully assume that simply showing up at a live marketing function is all that it takes to make the initial time, money and resource investment worthwhile. However, this simply is not the case. The businesses that consistently and successfully work the showroom floor have one key factor in common: a trade show exhibit design with a seamless fit and finish that visually compels and informs.

Recognize Mistakes, Then Avoid Them

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Topics: Exhibit Design, Exhibit Rental, Trade Show Marketing

Bigger Isn’t Always Better

Posted on Jul 10, 2014 11:59:00 AM

When it comes to trade shows and events, bigger isn’t always better. Sure a large 10,000 sq ft. exhibit is pretty impressive, but do you really require that much space to make your brand stand out and reach your event marketing goals? Here are a few reasons why a smaller space can make the same or better impact.

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Topics: trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show marketers, Trade Show Marketing

Why Should the Attendee Choose You?

Posted on Jul 9, 2014 1:54:00 PM

Trade shows house a plethora of your industry competitors. It’s no secret that in order to make your investment worthwhile, you have to show up and prove to be more worthy than your competition. So how do you do that?

Let’s start by defining your business. Who are you? What do you do exactly? And why on earth should a potential customer choose you over your major competitor?

Why_should_the_attendees_choose_you

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Topics: Tradeshow booth design, trade show technology, Trade Show Tonic, Trade Show Marketing

New Book: Better Booth Staffing for Greater Trade Show Results

Posted on May 13, 2014 2:18:00 PM

The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

Trade Show Training Tailored To Your Needs: Island Exhibiting

Posted on Apr 11, 2014 6:19:00 PM

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Topics: Exhibit Design, Tradeshow booth design, Booth Staffing, trade show technology, Trade Show Tonic, Trade show marketers, Trade Show Marketing, Tradeshow Careers, measurement, lead management, logistics trade show show marketing must read

Achieve Successful and Profitable Trade Show Exhibiting Through Collaboration

Posted on Feb 18, 2014 1:12:00 PM

Dr. Keith Sawyer, author of Group Genius states, “Collaboration drives creativity because innovation always emerges from a series of sparks … never a single flash of insight.”

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Topics: Booth Display Design, Custom Modular Tradeshow exhibit, Trade Show Marketing, trade show exhibiting, Trade Show Displays, trade show promotion, trade show gifts

First Time Exhibiting at a Trade Show? Here’s What You Need to Know to be Successful

Posted on Feb 3, 2014 1:31:00 PM

Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.

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Topics: Booth Staffing, Booth Staffers, Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

5 Common Pitfalls To Trade Show Marketing

Posted on Jan 21, 2014 5:30:00 PM

Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls:

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Topics: Trade show marketers, Trade Show Marketing, trade show logistics, Trade show lead management

13 Signs It’s Time to Leave a Trade Show

Posted on Jan 13, 2014 1:17:00 PM

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.

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Topics: Trade show budgeting, Trade show marketers, Trade Show Marketing, trade show exhibiting, Trade show lead management, trade show giveaways

Key Ways to Choose an Effective Giveaway for Your Trade Show

Posted on Jan 13, 2014 1:16:00 PM

Giveaways Play a Key Role in the Success of Your Trade Show Booth

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Topics: Trade show budgeting, Trade show marketers, Trade Show Marketing, Trade show lead management, trade show giveaways

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