Is it You or Me?
Why is it that so many of us, our industry and our clients alike, keep doing things the way we have always done?
Everyone knows by now that there is a new sheriff in town and she is called Measurement. Some of us like her, but the vast majority dread her. Not because we don’t agree with what she says, but we simply don’t know HOW to meet her demands. We lack tools, processes and above all – THE RIGHT MINDSET.
So here are a few thoughts about what you can do and where to start—and more importantly,
HOW. It might surprise you, but it starts with YOU.