IF YOU ARE IN THE GAME OF COMPETITION, YOU ARE IN THE RACE FOR SURVIVAL. AND IF YOU ARE IN THE RACE FOR SURVIVAL, YOU HAVE ALREADY LOST THE GAME
When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to co-operation. (Not really, but we like to indulge in this game of deception.)
Competing firms agree to present themselves side-by-side, allowing potential buyers simultaneous access to a multitude of choices. Yes, this requires a willingness to face your competition head-on in the exhibition hall.
However, you have much more competition for attendees’ attention than merely your fellow exhibitors.
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Topics:
Tradeshow booth design,
Creative Marketing,
Trade Show Tonic,
Trade Show Marketing,
competition
REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.
YOU HAVE 3 seconds to MAKE AN IMPACT
Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:
1. Catch the attention of a passing prospect
2. Communicate an effective message
3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage.
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Topics:
Trade Show Graphics,
Trade show booth,
Trade shows,
Tradeshow News,
Trade show booth staffing,
Trade Show Tonic,
Tradeshow Booth Staffing
“Take time to deliberate, but when the time for action comes, stop thinking and go in.”
― Napoléon Bonaparte
However, before going in you need to have a solid strategy in place.
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Topics:
Trade show Trends,
Trade Show Tonic,
Trade show ROI,
trade show planning,
trade show success,
trade show strategy
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as offering a branded bottle of water, coffee or tea, higher end chocolate, sandwiches or even a full sit down meal at some shows in Europe. People get tired and hungry walking a show. Many people travel from distant places to attend, and there are few things that are better when you are jet lagged and tired than free food.
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Topics:
trade show booths,
Trade shows,
Trade Show Tonic
HEALTHCARE, TECH, MANUFACTURING, PROFESSIONAL SERVICES
Yes, the trade show buisness is growing rapidly. It is up from up from $3.46 billion in the first quarter of 2014 by 7 percent to reach $3.7 billion in the first quarter of 2015. (according to industry trade group Center for Exhibition Industry Research.)
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Topics:
Trade shows,
Trade Show Tonic,
Trade show ROI
Currently there are only one or two colleges/universities that teach any courses on trade shows or trade show marketing. Yet so many people stumble into their role with trade shows on accident.
Because of this lack of education, I’ve seen this scenario play out over and over (though the following specifics are fiction). I’ll call this company rep “Trade Show Joe”.
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Topics:
Trade Show Tonic,
Trade show marketers,
Trade Show Marketing,
Trade Show
Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but there will also be a slew of affiliates and potential partnership opportunities as well. In order to truly capitalize on all of the potential leads and opportunities presented during your event or trade show, you must also focus yourself and your team on effectively networking throughout the entire function.
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Topics:
Tradeshow News,
Trade Show Tonic,
networking opportunities at trade shows
Trade shows house a plethora of your industry competitors. It’s no secret that in order to make your investment worthwhile, you have to show up and prove to be more worthy than your competition. So how do you do that?
Let’s start by defining your business. Who are you? What do you do exactly? And why on earth should a potential customer choose you over your major competitor?
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Topics:
Tradeshow booth design,
trade show technology,
Trade Show Tonic,
Trade Show Marketing
Topics:
Exhibit Design,
Tradeshow booth design,
Booth Staffing,
trade show technology,
Trade Show Tonic,
Trade show marketers,
Trade Show Marketing,
Tradeshow Careers,
measurement,
lead management,
logistics trade show show marketing must read
Trade show newbies can face a lot of stress and worry when they’re getting ready to exhibit with their trade show booths. If you’re planning on taking your display to an event, here are a couple of beginner tips that will make the process less stressful and more enjoyable.
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Topics:
Trade shows,
Trade show Trends,
Trade Show Tonic,
Trade show Webinar,
Tradeshow Book,
trade show promotions,
Trade show project management,
trade show space selection
